Performance Marketing Manager

Role Overview

We are looking for a Performance Marketing Manager with strong hands-on experience in real estate lead generation and ecommerce performance campaigns. The role requires a data-driven mindset, strategic thinking, and solid execution capabilities across paid media and SEO.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms
• Drive high-quality lead generation for real estate projects (2BHK, luxury, site visits, inquiries)
• Manage ecommerce performance campaigns with a focus on ROAS, conversions, and scaling
• Develop and monitor media plans, budgets, and performance forecasts
• Analyze campaign data to improve CPL, CPA, ROAS, and conversion rates
• Coordinate with creative and content teams for high-performing ad creatives
• Implement and oversee SEO strategies (on-page, basic technical SEO, keyword planning)
• Track performance using tools like GA4, Google Tag Manager, Meta Pixel
• Prepare regular performance reports and actionable insights for internal teams and clients

Required Skills & Experience

• 3 years of experience in performance marketing
• Proven experience in real estate lead generation campaigns
• Strong understanding of e-commerce funnels and conversion optimisation
• Hands-on expertise in Google Ads & Meta Ads
• Working knowledge of SEO fundamentals (on-page, keywords, content alignment)
• Strong analytical skills and comfort with numbers
• Ability to manage multiple campaigns and budgets simultaneously

Good to Have

• Experience with landing page optimization
• Familiarity with CRM integrations for lead tracking
• Experience working with agencies or multiple client accounts
• Knowledge of automation tools or performance dashboards

What We’re Looking For

Someone who:

• Thinks in ROI, not just impressions
• Understands both strategy and execution
• Can independently own campaigns end-to-end
• Has strong problem-solving and optimization skills