Marketing Director – Real Estate Brokerage

Company Overview

SouthDesk is a leading business growth accelerator that specializes in nearshoring services powered by AI-driven staffing solutions. We work with clients across diverse industries to help them scale and operate more efficiently by connecting them with top-tier professionals in Latin America.

We are currently seeking a Marketing Director for a commercial real estate brokerage in the United States. This client operates in the B2B space and focuses exclusively on commercial property transactions. They are seeking a self-driven marketing professional who understands how to position commercial properties, attract potential buyers or tenants, and support overall business development.

Position Summary

The Marketing Director will be responsible for leading the firm’s overall marketing strategy, brand positioning, and listing promotion. This role requires someone with strong leadership skills, a comprehensive understanding of the real estate market in the United States, and experience managing marketing functions independently. You will lead the creation, execution, and optimization of campaigns using commercial real estate-specific platforms, working closely with brokerage leadership to ensure visibility and results.

Key Responsibilities

Marketing Strategy & Development

• Create and execute a comprehensive marketing strategy aligned with the brokerage’s goals.
• Develop branding and listing campaigns tailored for commercial properties.
• Position the firm competitively in the commercial real estate landscape.

Campaign Execution & Listing Promotion

• Manage the promotion of property listings using platforms like CoStar, LoopNet, CREXi, and MLS.
• Design marketing collateral (flyers, brochures, presentations) that showcase listings in a clear, professional format.
• Ensure brand consistency across all touchpoints.

Collaboration & Communication

• Work directly with brokers and leadership to prioritize listings, plan marketing initiatives, and develop strategic messaging.
• Translate brokerage needs and goals into actionable marketing deliverables.
• Report on campaign performance and recommend optimizations.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Proven experience in commercial real estate marketing.
• Ability to work independently and take full ownership of marketing responsibilities.

Technical Skills

• Familiarity with commercial real estate platforms: CoStar, LoopNet, CREXi, MLS.
• Proficiency in Google Workspace, Canva, Adobe Creative Cloud, and AI tools such as ChatGPT, Claude, and Google Gemini.
• Strong content creation skills, especially in visual presentation and property listing formats.

Soft Skills

• Strong attention to detail and organizational skills.
• Comfortable working independently and managing multiple priorities.
• Fluent English writing and communication skills.

What We Offer

• Work directly with an established commercial real estate brokerage.
• Full ownership of the marketing function and strategy.
• Competitive compensation based on experience and measurable performance.
• Supportive working relationship with SouthDesk and client leadership.

How to Apply: Please submit your resume in English and a member of the SouthDesk team wil be in touch with you.

Note: Fluency in English is non-negotiable, as clear and professional communication is critical for success in this role.

Skills: marketing strategy,real estate,ai tools (chatgpt, claude, google gemini),familiarity with costar,brand positioning,fluent english communication,mls,campaign execution,strategy,adobe creative cloud,leadership,loopnet,google workspace,content creation,listing promotion,campaigns,commercial real estate marketing,crexi,canva,brokerage