Digital Marketing Specialist

Digital Marketing Specialist

• Experience: 8 Years (IT/Technology sector preferred)
• Budget: As per market standards
• Availability: Immediate
• Shift: General
• Communication: Good
• Mode: Remote

Key Responsibilities

• Lead and manage the digital marketing team (Performance Marketing, SEO, Content & Design).
• Own end-to-end demand generation across paid and organic channels.
• Execute campaigns on Google Ads, LinkedIn Ads, Meta, and ABM platforms.
• Drive SEO, content marketing, and organic lead generation.
• Plan global campaigns targeting North America, Europe, and the Middle East.
• Optimize funnels through A/B testing, landing pages, retargeting, and analytics.
• Leverage AI tools (ChatGPT, Claude, etc.) for campaign optimization.
• Collaborate with sales teams to improve lead quality and conversion.
• Own marketing KPIs, budgets, CPL, CAC, pipeline, and ROI.

Requirements

• 8 years of experience in B2B Demand Generation & Performance Marketing.
• Minimum 2 years of team management experience.
• Strong experience in IT Services/Technology Consulting marketing.
• Hands-on expertise in Google Ads, LinkedIn Ads, SEO, Content Marketing, and ABM.
• Good understanding of AI/ML, GenAI, Big Data, Salesforce, Odoo, DevOps, and Cloud services.
• Strong analytical, communication, and stakeholder management skills.
• Self-driven with a strong ownership mindset and focus on revenue growth.

If you're interested in this opportunity, please share your updated CV at Khushboo@Sourcebae.com or WhatsApp it to 8827565832.

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