Senior Marketing Manager

A B2B financial services provider is seeking a Senior Marketing Manager. You'll work with senior stake-holders to to design and implement multi-channel campaigns to drive engagement and brand awareness through the broker network.

Responsibilities:

• Lead and deliver B2B broker campaigns, aligned with business strategy and commercial goals
• Partner internally to identify market-specific opportunities and lead the creation and delivery of integrated multi-channel campaigns to increase brand awareness and drive new business opportunities
• Manage integrated marketing campaigns across digital, email, social media, content, events and broker communications
• Drive lead generation and brand awareness amongst broker network
• Measure and analyse campaign performance, using insights to optimise future activity
• Develop and deliver go-to-market plans
• Effectively collaborate with key stakeholders and understand marketing needs
• Manage content and media partnerships producing high quality research-based reports and related insight content
• Support the launch of new products

Requirements:

• Extensive experience in B2B Marketing ideally within financial and/or insurance
• Mortgage / secured lending or experience working with brokers would be preferred
• Proven experience in developing and executing successful marketing communications campaigns
• Line management experience is essential
• Experience of setting up and delivering account-based marketing campaigns would be an advantage
• Proven success in revenue generating multi-channel campaigns and client-centric marketing
• Expertise in setting up and using marketing automation systems useful (e.g. Microsoft Dynamics 365)
• 1 day a week in Thames Valley HQ

£45-55,000 + bonus + benefits

Hybrid working