We are seeking a strategic and creative Marketing Manager with a strong background in E-commerce and Brand Development. In this role, you will drive brand visibility, online sales, and customer engagement by developing and executing integrated marketing strategies. You will be responsible for managing e-commerce platforms, enhancing the customer journey, and ensuring brand consistency across all channels.

Description:

Develop and execute digital marketing campaigns to increase online traffic, conversion rates, and revenue
Manage the company's e-commerce platforms (e.g., Shopify, WooCommerce, Amazon, etc.)
Optimize product listings, landing pages, and digital storefronts for SEO and conversion
Create and maintain brand guidelines and ensure consistent messaging across all platforms
Collaborate with design, content, and product teams to develop engaging brand assets
Monitor and analyze e-commerce performance, customer behavior, and market trends
Plan and implement promotional campaigns, product launches, and seasonal marketing strategies
Manage email marketing, social media campaigns, and influencer partnerships
Identify opportunities for brand partnerships and collaborations to expand market reach
Analyze ROI and provide regular performance reports with insights and recommendations
Performs other duties as assigned.

Required Skills & Abilities :

Bachelor’s degree in Marketing, Business, Communications, or related field
3+ years of experience in marketing with a focus on e-commerce and branding
Proven experience with e-commerce platforms (e.g., Shopify, BigCommerce, Magento, etc.)
Strong understanding of branding principles and digital marketing strategies
Proficiency in Google Analytics, SEO/SEM, email platforms, and CRM tools
Excellent communication, project management, and analytical skills
Graphic design and content creation experience is a plus (e.g., Adobe Creative Suite, Canva)

Preferred Skills:

Experience with paid digital advertising (Google Ads, Meta Ads)
Working knowledge of UX/UI principles for e-commerce
Familiarity with customer retention strategies (e.g., loyalty programs, email flows)
Knowledge of A/B testing and conversion rate optimization (CRO)

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits: