Senior Marketing Manager

Senior Manager, Lifecycle Marketing

Location: Remote, United States

Salary: $161,300–$245,500 USD, depending on US compensation zone

About the Role

A senior marketing leader is sought to develop and lead lifecycle marketing strategy across customer onboarding, engagement, retention, monetization, expansion, cross-selling, and re-engagement. The role combines strategic ownership, team leadership, experimentation, and hands-on oversight of scalable customer growth programs across a multi-product SaaS environment.

Key Responsibilities

• Own lifecycle marketing strategy, roadmap, prioritization, and performance across the customer journey.
• Lead, coach, and develop a high-performing team of lifecycle marketers.
• Build data-driven programs using customer behavior, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product, Product Growth, Product Marketing, Data Science, Engineering, and Marketing Operations.
• Develop experimentation and measurement frameworks using controlled tests, cohort analysis, and revenue metrics.
• Establish scalable processes for planning, governance, marketing automation, and customer data operations.
• Drive cross-selling, expansion, and multi-product adoption through coordinated lifecycle communications.

Required Qualifications

• 10+ years of experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or a related discipline.
• Significant people-management experience, including hiring, coaching, and developing teams.
• Proven success translating lifecycle strategy into measurable improvements in customer adoption, retention, monetization, or revenue.
• Strong expertise in segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Technical fluency with CRM and lifecycle platforms, customer data, campaign orchestration, measurement, and deliverability.
• Strong business judgment and cross-functional leadership skills.

Preferred Qualifications

• Lifecycle marketing leadership in a product-led growth, SaaS, or subscription business with self-service and sales-assisted customer journeys.
• Experience with expansion, cross-selling, and multi-product marketing programs.
• Experience with Iterable or comparable enterprise marketing automation platforms.

Compensation

• US Zone 2: $181,500–$245,500 per year
• US Zone 3: $161,300–$218,300 per year
• US Zone 1 is not eligible for this role.

Workplace

Remote, United States. Eligible location and compensation zone should be confirmed before applying.