Product Marketing Manager

Senior Product Marketing Manager – Advertising

Location: Remote, United States (all 50 states, subject to limited exceptions)

Experience: 5+ years

Salary: $89,200–$150,100 base, depending on location, plus potential equity

Role Overview

A leading real estate technology platform is seeking a Senior Product Marketing Manager to lead marketing for its Single-Family Rental (SF) advertising products.

As the first dedicated marketer for this product area, you will own the marketing programme end to end, shaping product positioning, customer value propositions and go-to-market strategy for a major 2027 product relaunch.

Working across Product, Sales, Research, Data Science and Marketing, you will translate customer insights and performance data into compelling messaging, demonstrate product value and drive adoption among property management companies and institutional property owners.

Key Responsibilities

Product Positioning & Market Strategy

• Gather customer and market insights to inform product-market fit, roadmap priorities, pricing and packaging.
• Develop customer value propositions, messaging frameworks and competitive positioning.
• Partner with Product, Research and Data Science teams to demonstrate product performance, ROI and customer outcomes.

Go-to-Market & Product Launches

• Lead go-to-market strategy and launch planning for the 2027 product relaunch, including new pricing tiers and self-service checkout.
• Develop and execute customer migration, win-back and nurture campaigns.
• Ensure consistent messaging across product experiences, websites, campaigns, sales materials and customer communications.
• Coordinate stakeholders, timelines and dependencies to deliver successful launches.

Sales Enablement

• Develop sales enablement materials, including presentations, one-pagers, talk tracks, objection-handling guides and case studies.
• Support enterprise renewals and mid-market sales initiatives.
• Gather sales feedback and translate customer needs and objections into product and marketing improvements.

Marketing Programme Management

• Plan and manage lifecycle email campaigns, website content, testing and paid demand generation.
• Lead industry event participation and co-marketing initiatives with property management software partners.
• Monitor campaign and product performance, refine messaging and identify opportunities for further marketing investment.

Requirements

• 5+ years of experience in B2B product marketing or a comparable strategic role in product management or consulting.
• Exceptional writing, messaging and storytelling skills.
• Strong analytical capabilities, with experience translating customer research and performance data into actionable insights.
• Proven ability to lead cross-functional initiatives and complex go-to-market programmes, including product launches, relaunches or customer migrations.
• Strong stakeholder management and communication skills.
• Hands-on experience across product messaging, sales enablement, email, web and events.
• Ability to build and manage a marketing programme from the ground up.

Preferred Experience

• Background in SaaS, advertising products, real estate technology or PropTech.
• Experience marketing to B2B buyers across both sales-led and self-service channels.
• Familiarity with lifecycle marketing, experimentation and growth frameworks.
• Knowledge of property management or property management software.

Compensation

Base salary ranges vary by employee location:

• $93,900–$150,100: California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington DC and Washington State.
• $89,200–$142,600: Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont and Virginia.

The position is also eligible for equity awards, with actual compensation determined by experience, performance and location.