Director of Product Marketing

Director of Product Marketing

📍 Location: Santa Clara, California, United States (Remote)

🏢 Industry: Software Development

💼 Work Setting: Remote (Continental U.S.) with occasional travel.

Are you passionate about shaping product narratives, driving go-to-market success, and bringing innovative technology solutions to market? Join a high-impact marketing leadership team where you'll define market positioning, lead strategic product launches, and drive demand generation for cutting-edge technology solutions at the intersection of AI, governance, security, and enterprise transformation.

What You'll Do

Product Marketing Leadership

• Own end-to-end go-to-market strategy and execution for strategic product offerings.
• Develop compelling positioning, messaging, and value propositions that differentiate solutions in competitive markets.
• Lead product launches from planning through execution, ensuring strong market adoption and business impact.
• Partner closely with product management, engineering, communications, sales, and executive stakeholders to align product strategy with market needs.
• Define and evolve category narratives that establish thought leadership and market credibility.

Content & Digital Strategy

• Drive web presence and digital engagement strategies across customer-facing channels.
• Collaborate with creative, digital, and web teams to ensure messaging remains current, compelling, and conversion-focused.
• Develop high-quality marketing assets including web content, launch materials, sales enablement resources, solution briefs, presentations, and customer-facing collateral.
• Build scalable content programs that support awareness, consideration, and demand generation efforts.

Demand Generation & Market Growth

• Partner with campaign and field marketing teams to create and optimize integrated marketing programs that generate pipeline and revenue growth.
• Translate market insights, customer needs, and competitive intelligence into effective campaigns and messaging strategies.
• Measure and refine marketing initiatives using data-driven insights and performance metrics.
• Support sales teams with strategic messaging, competitive positioning, and enablement materials that accelerate customer engagement.

Cross-Functional Collaboration

• Work closely with product and engineering teams to understand product capabilities, roadmap priorities, and market opportunities.
• Collaborate with senior leadership to ensure marketing strategies align with business objectives and future market direction.
• Foster alignment across product, sales, marketing, and customer-facing teams to deliver consistent messaging and customer experiences.
• Influence strategic decisions through customer insights, market research, and competitive analysis.

AI-Driven Marketing Innovation

• Utilize AI-powered tools and technologies to improve productivity, content development, research, and campaign effectiveness.
• Champion innovative marketing practices that leverage emerging technologies and automation.
• Share best practices and insights to help teams adopt modern, AI-enabled marketing workflows.
• Continuously evaluate new tools and approaches that enhance efficiency and marketing performance.

What We're Looking For

Required Qualifications

• 8+ years of experience in product marketing within B2B technology environments.
• Proven success leading product launches, content strategies, digital marketing initiatives, and demand generation programs.
• Strong understanding of enterprise technology markets, particularly emerging technologies, security, governance, or AI-related solutions.
• Experience developing compelling messaging and positioning for technical products and business audiences.
• Ability to work effectively in fast-paced, evolving environments with multiple priorities and stakeholders.
• Strong communication, storytelling, and content development skills.
• Experience collaborating with cross-functional teams including product management, engineering, sales, and executive leadership.
• Demonstrated ability to influence decision-making and drive alignment among senior stakeholders.

Preferred Qualifications

• Experience marketing AI, security, governance, compliance, cloud, or enterprise software solutions.
• Strong knowledge of modern digital marketing strategies and customer acquisition programs.
• Familiarity with AI-assisted content development, research, and productivity tools.
• Experience building thought leadership programs and creating new market categories.
• Background supporting both strategic positioning and tactical execution across multiple channels.

Key Skills & Capabilities

• Exceptional product positioning, messaging, and storytelling abilities.
• Strong go-to-market planning and execution expertise.
• Strategic thinking combined with hands-on execution capabilities.
• Ability to translate complex technical concepts into clear, compelling business value.
• Deep understanding of customer needs, market trends, and competitive landscapes.
• Data-driven decision-making and performance optimization skills.
• Excellent stakeholder management, collaboration, and leadership capabilities.
• Passion for innovation, emerging technologies, and continuous improvement.