Digital Marketing Director

Job Title: Director, Digital Marketing Strategy

Location: Remote - New York, United States

Type: Full Time

Our client is seeking a dynamic and strategic Director, Digital Marketing Strategy to lead innovative, customer-focused initiatives across digital, social, and database channels. This senior leader will shape a cohesive multichannel strategy that drives engagement, strengthens brand presence, and fuels business growth. In this high-impact role, you’ll oversee a talented team responsible for digital communications, social media, web strategy, video content, and database marketing. The ideal candidate thrives in a fast-paced, cross-functional environment and brings both creative vision and analytical expertise to every project.

Key Responsibilities:

• Lead the development and execution of digital, social, and database marketing strategies that enhance brand visibility and audience engagement.
• Oversee a diverse team managing social media, web, and CRM marketing initiatives.
• Drive content strategies for paid and organic campaigns across multiple digital platforms.
• Partner with internal teams to continuously improve website performance, SEO, user experience, and accessibility.
• Develop and implement targeted email and SMS campaigns powered by data-driven insights and marketing automation.
• Manage and optimize marketing databases for segmentation, personalization, and performance measurement.
• Build strong partnerships with digital vendors, tech partners, and industry stakeholders to stay ahead of emerging trends.
• Monitor and report on campaign performance, audience insights, and competitive market intelligence.

Qualifications:

• 10+ years of experience in marketing, communications, or related fields, including 5+ years in a leadership role.
• Proven expertise in digital and social media strategy, analytics, and data-driven marketing.
• Strong technical understanding of HTML, CSS, JavaScript, SEO, UI/UX, SEM, Google Analytics 360, Adobe Analytics, and Salesforce Marketing Cloud.
• A collaborative leader skilled at inspiring teams and delivering measurable results.
• Willingness to travel to the company’s office on a regular basis.

Benefits:

• Competitive salary aligned with your experience, skills, and overall profile.
• Comprehensive health coverage and wellness support.
• Retirement plans to help you plan for the future.
• Tuition assistance to support your ongoing learning and development.
• Generous paid time off, including holidays.
• Flexible work arrangements, including remote, hybrid, field, or office-based options where applicable.
• Eligibility for additional incentive programs as part of the total compensation package.