About Us: Welcome to Sortitt, the revolutionary marketplace that's reshaping the future of resource acquisition. As a dynamic platform, Sortitt connects businesses with top-tier resources across the globe, transcending traditional constraints. Our cutting-edge approach delivers tailored solutions that precisely match client demands, creating opportunities for professionals seeking remote engagements. At Sortitt, resources are available on demand, and clients are empowered with diverse choices to ensure the best talent with matching skills. Join us in revolutionizing talent sourcing—where innovation, flexibility, and growth converge to redefine success in the modern workforce.

Job Summary: We're seeking a Marketing Lead to spearhead our digital growth initiatives, with a strong focus on SEO strategy and execution. You’ll be responsible for developing and leading a data-driven marketing roadmap that enhances Sortitt’s digital presence, drives qualified traffic, and generates leads across all verticals.

Responsibilities:

SEO Strategy & Execution:

Lead and implement advanced SEO strategies (on-page, off-page, and technical SEO).

Conduct regular audits, keyword research, competitor analysis, and SERP optimization.

Collaborate with tech and content teams to ensure SEO best practices are followed.

Content Marketing:

Oversee creation of high-quality, SEO-optimized content (blogs, landing pages, case studies, etc.).

Design and manage content calendars aligned with SEO and brand goals.

Performance Marketing:

Manage digital ad campaigns (Google Ads, Meta, LinkedIn, etc.) for lead generation and brand visibility.

Optimize CAC and ROI on paid channels.

Analytics & Reporting:

Track KPIs including website traffic, conversions, rankings, and campaign performance.

Provide monthly reports with actionable insights and strategic recommendations.

Brand Positioning:

Collaborate with leadership to refine brand messaging and visual identity across Sortitt’s verticals.

Manage social media presence and engagement strategies.

Qualifications:

4+years of experience in digital marketing with a strong SEO background.
Proven track record of growing organic traffic and improving search rankings.
Proficient with SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics, Search Console, Screaming Frog).
Strong knowledge of performance marketing and ad platforms.
Excellent written and verbal communication skills.
Creative thinker with analytical problem-solving skills.
Experience working in startups or remote-first environments is a plus.
Bachelor's degree in Marketing, Business, or a related field (Master’s is a plus).

Benefits: