Digital Marketing Specialist

SorsX is a U.S.-based AI-powered human capital platform revolutionizing how companies source, vet, and hire top talent. We're looking for a seasoned Email Marketing Specialist with a strong content and growth mindset to lead our email strategy across all stages of the funnel.

What You’ll Do

• Plan, design, and execute lead generation email campaigns, including cold outreach, newsletters, and automated nurture sequences
• Build targeting and retargeting campaigns across segments and platforms
• Own the end-to-end email lifecycle: from subject lines to content, graphics, delivery, A/B testing, and analytics
• Collaborate with design and content teams to ensure brand consistency and high-performing visuals
• Use tools like Mailchimp, HubSpot, or similar for automation and list management
• Continuously analyze campaign performance and optimize for open rates, CTR, and conversions
• Stay up to date on best practices and compliance (deliverability, GDPR, unsubscribe management)

What We’re Looking For

• 7+ years of experience in marketing, with a focus on email marketing and automation
• Proven success in B2B growth campaigns and lead generation through email
• Strong command of content creation, writing, and graphic design collaboration
• Proficiency in Mailchimp and other tools like ActiveCampaign, Lemlist, or similar
• Strong English language skills (written and verbal)
• Experience building campaigns for U.S. and/or global audiences
• Ability to work independently in a remote, fast-moving environment

Bonus If You…

• Have experience in AI, HR tech, or SaaS
• Know basic Figma or Canva to create or edit visual assets
• Have run multi-step email workflows for B2B or startup audiences