Social Media Manager

Position Overview:

Sonlight Homeschool Curriculum is seeking an experienced Social Media Manager to oversee and grow our online presence across multiple platforms. This role is responsible for managing all social media channels, engaging with our homeschool community, overseeing a community app, and hosting both live and recorded virtual events. The ideal candidate is creative, strategic, and able to adapt quickly to trends and audience insights.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to drive engagement and brand awareness.
• Manage and maintain all Sonlight social media platforms, ensuring content aligns with brand messaging and goals.
• Oversee the Sonlight Connections community app, fostering an active and supportive community.
• Plan, coordinate, and host live and recorded virtual events, including Q&A sessions, webinars, and community discussions.
• Create and curate engaging content that resonates with homeschool families.
• Monitor social media trends and audience behavior to adjust strategies as needed.
• Analyze key performance metrics to measure success and optimize future campaigns.
• Collaborate with internal teams to align social media initiatives with broader marketing objectives.

Qualifications & Skills:

• Minimum of 3 years of experience managing social media platforms in a professional setting.
• Strong understanding of social media best practices, trends, and analytics.
• Experience in hosting and moderating live and recorded online events.
• Ability to develop creative content and campaigns that drive engagement.
• Excellent communication and community management skills.
• Ability to evaluate performance data and pivot strategies based on insights.
• Passion for homeschooling, education, and community engagement is a plus.