Sonata is a global technology company specializing in platform-based digital transformation, supporting businesses to become connected, open, intelligent and scalable. Sonata’s Platformation™ methodology brings together industry expertise, platform technology excellence, design innovation and strategic engagement models to deliver sustained value to customers. A trusted partner of world leaders in the retail, manufacturing, distribution, travel, services and software industries, Sonata’s software portfolio includes the Brick & Click Retail Platform©, Modern Distribution Platform©, Rezopia Digital Travel Platform©, Kartopia E-commerce Platform©, Halosys enterprise development automation Platform©, CTRM Commodity Trading and Risk Management Platform© and KODO - AI Powered Customer Experience (CX) Platform. Sonata’s Platformation approach ensures services built on Microsoft Dynamics 365, Microsoft Azure, AWS, Cloud Engineering and Managed Services deliver on the Platformation promise. As world leaders in digital technologies including IoT, Artificial Intelligence, Machine Learning, Robotic Process Automation, Chatbots, Block Chain and Cyber Security, Sonata’s people and systems are nurtured to deliver on our commitment to excellence in business technology solutions.

Title- Software Engineer III – Lead Data Capture - Salesforce Marketing Cloud

Location- USA (Remote)

Type of Hire- Full Time

Experience:

7–10 years in backend, API development, and marketing automation for lead data capture and processing

Primary Skills:

Backend Development: Python, Node.js, Django, FastAPI
Salesforce Marketing Cloud (SFMC): Data Extensions, Automation Studio, Journey Builder, Email Studio, Contact Builder
CRM & Lead Capture: Salesforce CRM, SFMC APIs, Pardot, Web-to-Lead Forms
Data Processing & Storage: PostgreSQL, BigQuery, Snowflake, Firebase
Cloud & Infrastructure: AWS/GCP/Azure (S3, Lambda, Cloud Functions, Pub/Sub)
Tracking & Attribution: Google Tag Manager (GTM), Facebook Pixel, Server-Side Tracking, First-Party Data Collection
Security & Compliance: GDPR, CCPA, OAuth, JWT, API Security

Secondary Skills:

Experience with lead scoring models and automated lead nurturing workflows
Familiarity with event-driven architectures (Kafka, RabbitMQ, AWS SNS/SQS)
Hands-on experience with A/B testing platforms (Optimizely, VWO, Google Optimize)
Knowledge of programmatic marketing and attribution models (Last Touch, Multi-Touch Attribution)
CI/CD & DevOps: Terraform, GitHub Actions, Jenkins

Tools and Platforms:

Salesforce Marketing Cloud (SFMC): Automation Studio, Journey Builder, Email Studio, Contact Builder
CRM & Lead Capture: Salesforce CRM, SFMC APIs, Pardot, Web-to-Lead Forms
CI/CD: GitHub Actions, Jenkins, Terraform
Cloud & Serverless: AWS Lambda, GCP Cloud Functions, Firebase
Marketing & Analytics: Google Analytics 4 (GA4), Segment, Mixpanel, Amplitude
Monitoring & Logging: DataDog, Prometheus, Splunk
Collaboration & Code Review: GitHub, Jira, Confluence

Key Responsibilities:

Lead Data Capture & API Development:

Design and implement scalable lead capture APIs for marketing forms and landing pages
Automate lead ingestion, validation, and processing pipelines from multiple sources (web, social media, paid ads)
Build Salesforce Marketing Cloud (SFMC) API integrations for lead processing and customer journey automation
Implement server-side tracking and event data collection for better attribution and conversion insights

Salesforce CRM & Marketing Automation Integrations:

Develop real-time integrations with Salesforce CRM, SFMC, and Pardot
Implement custom APIs and webhook workflows for lead enrichment, scoring, and assignment
Ensure data consistency and de-duplication across Salesforce CRM and marketing databases

Attribution & Analytics Tracking:

Implement Google Tag Manager (GTM), Facebook Pixel, and server-side event tracking
Optimize customer journey tracking models for marketing attribution
Work with growth and product teams to improve conversion tracking and campaign effectiveness

Performance, Security & Compliance:

Ensure GDPR, CCPA, and data privacy compliance for lead data storage and handling
Optimize API integrations for scalability, security, and performance
Monitor and troubleshoot data discrepancies, tracking issues, and Salesforce sync failures

Leadership & Collaboration:

Act as a technical mentor for junior and mid-level engineers on marketing automation best practices
Collaborate closely with growth marketers, data scientists, and sales teams to support lead conversion goals
Participate in Agile development, code reviews, and sprint planning
Provide technical documentation and best practices for Salesforce Marketing Cloud workflows

Why join Sonata Software?

At Sonata, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you will not be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

Sonata Software is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity, age, religion, disability, sexual orientation, veteran status, marital status, or any other characteristics protected by law.