Sr Graphic Designer - 19257

Role: Senior Graphic Designer

Priority Location: LATAM

Working Hours: This is a full-time remote role working with a U.S.-based team.

Type of contract: Independent Contractor

Type of job: Remote

About the company: The company is an award-winning, full-service online marketing company that offers public relations, PPC, SEO, and digital marketing expertise in franchise lead generation.

About the role: We’re looking for a Senior Graphic Designer who can think beyond static visuals, someone who blends brand storytelling, UX/UI thinking, and performance-driven creative. This role will play a key part in shaping how our brand shows up across web, social, and campaign experiences, translating strategy into visually compelling, user-centered design.

Key Responsibilities

• Lead concept development and execution across digital, web, and integrated campaigns
• Design and prototype web pages and digital experiences using Figma, with a strong focus on UX/UI best practices
• Create high-performing social media ads across platforms (paid and organic), optimized for engagement and conversion
• Develop storyboards and visual narratives for campaigns, video content, and motion assets
• Collaborate with marketing, product, and content teams to ensure cohesive brand storytelling across all touchpoints
• Translate complex ideas into intuitive, user-friendly design solutions
• Maintain and evolve brand identity across digital and print channels
• Present creative concepts clearly to stakeholders and incorporate feedback effectively
• Manage multiple projects simultaneously in a fast-paced environment

Qualifications

• 5-8+ years of experience in graphic design, digital design, or related field
• Strong portfolio demonstrating web design (Figma), UX/UI thinking, and campaign-based creative work
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Deep expertise in layout, typography, color theory, and visual hierarchy, with a proven ability to interpret and elevate brand guidelines into cohesive, and visual systems
• Demonstrated ability to take a creative brief from ambiguity to execution, independently shaping concepts, direction, and final output
• Strong strategic thinking skills, with the ability to translate business objectives into clear, effective creative solutions
• Proven experience owning projects end-to-end, including concept development, stakeholder alignment, execution, and delivery
• Ability to self-direct, prioritize, and manage multiple projects without constant oversight
• Confidence in making creative decisions, articulating rationale, and incorporating feedback from client or Creative Director
• Experience collaborating cross-functionally, including the ability to push back constructively and advocate for strong creative

Nice to Have

• Experience with video production, editing, or motion graphics (After Effects, Premiere Pro, etc.)
• Understanding of how motion and video enhance digital experiences and storytelling
• Experience with leveraging FireFly or any AI tools for concepting.
• Understanding of performance marketing and designing for conversion (Meta ads, paid media, landing pages)
• Experience working with franchise, multi-location, or multi-brand organizations

What Success Looks Like

• Designs that not only look great but perform, driving engagement, clarity, and conversion
• Seamless integration of brand, UX/UI, and campaign thinking
• Elevated creative output across web, social, and multimedia channels
• A proactive creative leader who brings ideas, not just execution