Social Media Marketing Manager - 21402

Role: Social Media Marketing Manager

Priority Location: South Africa

Working Hours: Monday-Friday, 40hrs/week, 8AM-5PM US Eastern Time

Type of job: Fully Remote

_The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience.

_About the Role: The Social Media Marketing Manager owns the day-to-day growth of the brand and founder social accounts: Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest. This is a senior, hands-on role for an assertive, forward-thinking operator who sets direction, manages creative talent, and is accountable for measurable account growth.

This is not an entry-level or coordinator position, and it is not a role for someone who waits to be told what to do. The ideal candidate makes day-to-day decisions independently inside an agreed strategy, directs creative teams firmly, and brings platform trends, format ideas, and growth plays to the founder before being asked.

Key Responsibilities

Account Growth & Performance

• Own follower growth, reach, and engagement targets across all social platforms (Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, Pinterest).
• Track metrics continuously and report performance against growth targets weekly with hard numbers.
• Identify performance gaps early and submit recovery plans on the same day misses or delays are identified.

Daily Social Listening & Engagement

• Monitor all brand and founder social accounts multiple times daily as a core, non-negotiable duty.
• Respond to comments and direct messages within 24 hours.
• Proactively engage followers and comparable industry accounts every day to drive platform reach and follower acquisition.

Content Strategy, Calendar & Approvals

• Build and maintain a comprehensive monthly content calendar covering every platform (including Stories), keeping captions and posting statuses current at all times.
• Operate within strict written approval guidelines for the founder's personal channels.
• Ensure nothing posts to the founder’s LinkedIn account without prior written approval.

Creative Team Leadership & Founder Direction

• Direct and manage internal or contracted creative talent, including videographers and graphic designers.
• Issue clear, written creative briefs featuring reference examples, required format, target length, and tone before any shoot or design work begins.
• Enforce deliverable standards and firm deadlines; resolve pushback without reversing decisions unless presented with new facts.
• Provide the founder with written reference examples, shot/format descriptions, and target lengths in advance every time on-camera or on-mic content is requested.

Tool Ownership & Hands-On Production

• Manage all scheduling, publishing, and inbox management through Meta Business Suite and core scheduling platforms (Later, Buffer, or equivalent). Submit written justifications for any proposed tool changes.
• Personally edit and finalize daily short-form video (Reels, TikTok, Stories) and simple graphics using tools such as CapCut, Adobe Premiere, or Canva. Reserve outside creative talent for large-scale productions.

Qualifications & Skills

• 5+ years of experience managing social media accounts for a consumer brand, with at least 2 years in a role directly accountable for measurable growth metrics.
• Creative Leadership: Mandatory direct experience leading and managing videographers AND graphic designers (staff or contract), including enforcing standards, setting briefs, and managing performance.
• Growth Track Record: Demonstrated history of driving account performance, supported by concrete metrics (followers, reach, engagement, or attributed revenue).
• Hands-On Editing Skills: Proficient in editing short-form video and producing simple graphics independently using tools like CapCut, Adobe Premiere, or Canva.
• Technical Proficiency: Expert fluency with Meta Business Suite, native social platforms (Instagram, TikTok, Threads, LinkedIn, YouTube, Pinterest), and scheduling tools (Later, Buffer, or equivalent).
• Who Succeeds: Highly assertive, forward-thinking, and independent operator who takes full accountability for targets, reports issues proactively, and manages creative workflows without hand-holding.

Nice to Have

• Previous experience in Beauty, Hair Care, or Consumer Packaged Goods (CPG) industries.
• Experience managing photographers, web designers, or web developers (staff or contracted).

How To Be Considered

Candidates must submit all of the following items to be considered for this role.

• Two written case studies featuring real growth numbers (follower growth, engagement rates, reach, or attributed revenue).
• Two video samples of short-form video you personally edited, including a one-line note specifying the editing tool used for each.