Marketing Manager (Remote LATAM ) -37879795801

Location: Remote

Employment Type: Full-Time

Hours: 40 hours/week

Team: Marketing

About The Company

Our client is a fast-growing digital health organization focused on leveraging technology to deliver innovative solutions that improve patient outcomes. With a mission rooted in health optimization, they are expanding their team to strengthen digital acquisition, engagement, and conversion efforts.

Mission & Impact

This role is essential in owning and optimizing the company’s growth marketing strategy. You'll focus on conversion rate optimization (CRO), performance analysis, and cross-functional collaboration to turn insights into scalable growth. Your work will directly impact user acquisition, engagement, and overall business performance.

Key Responsibilities

• Own and continuously improve website and landing page performance with a CRO-first approach
• Analyze campaign and funnel performance to identify growth opportunities and inform strategy
• Design and execute A/B tests across key touchpoints
• Use tools such as GA4, Hotjar, and HubSpot to track user behavior and optimize user experience
• Manage and optimize paid media campaigns (e.g., Google Ads, Facebook Ads)
• Create dashboards and performance reports to communicate key metrics and insights
• Collaborate with lifecycle marketing, creative, and development teams to ensure aligned messaging and seamless execution
• Work with front-end developers to execute minor web changes (basic HTML/CSS/JS knowledge preferred)
• Oversee junior talent or freelancers on a project basis, when applicable

Requirements

• 3-5+ years of digital marketing experience with a focus on CRO and analytics
• Demonstrated success in optimizing landing pages and funnels for improved conversions
• Strong proficiency in tools such as Google Analytics (GA4), Hotjar, HubSpot, and similar MarTech platforms
• Solid understanding of media buying, digital ad strategy, and performance reporting
• Working knowledge of front-end development (HTML, CSS, and basic JavaScript)
• Experience with CRM tools and platforms; familiarity with Go High Level, Shopify, WordPress, and WooCommerce is a plus
• Excellent communication skills and fluency in English
• Self-motivated, adaptable, and able to work effectively in a fast-paced, remote-first environment

Nice-to-Have

• Experience in the health, wellness, or medical space
• Prior success implementing CRM integrations or email marketing automations
• Familiarity with lifecycle marketing strategies and segmentation

Key Performance Indicators (KPIs)

• Improvement in conversion rates across web assets and campaigns
• ROI and performance metrics of paid media initiatives
• Successful implementation and optimization of CRM or automation systems
• Quality and clarity of insights shared through dashboards and reports