Marketing Manager

LOOKING FOR LATIN AMERICAN AND SOUTH AFRICAN CANDIDATES

Position: Marketing Manager

Salary Range: 2000 - 2500 USD

Working Hours: Monday to Friday 9:00 AM to 5:00 PM EST

Overview of the Position

The Marketing Manager will be responsible for overseeing marketing initiatives, ensuring alignment with corporate goals, and managing external agency relationships. This role bridges the gap between technical sales knowledge and broader market messaging, optimizing marketing strategies for a highly specialized audience in pharmaceutical manufacturing and life sciences. This position is a manager of processes, relationships, and projects and has no direct reports at this time.

Additionally, the Marketing Manager will be instrumental in managing marketing automation, CRM (Pipedrive), and advertising spend tracking while supporting data-driven decision-making to improve campaign ROI.

Specific Duties and Responsibilities:

Marketing Strategy & Campaign Execution

• Serve as the primary liaison with external marketing agencies, ensuring deliverables
• efforts to maintain a strong market presence.
• Develop and oversee corporate communications, email campaigns, and branding
• tailored for a highly technical and niche pharmaceutical audience.
• Collaborate closely with sales teams to create targeted B2B marketing campaigns
• content marketing strategies.

Marketing Automation, CRM & Ad Spend Management

• Manage and execute multi-channel marketing campaigns, including email, digital, and
• optimize campaign effectiveness.
• Support CRM management and potential transition (Current platform: Pipedrive).
• Oversee marketing automation tools (Go High Level, ActiveCampaign) to streamline
• outreach and engagement.
• Ensure seamless integration of advertising spend data into marketing systems, providing insights for budget allocation and performance optimization.
• Collaborate with internal teams and external partners to align marketing efforts with business goals and regulatory considerations in pharmaceutical marketing.

Partner & Agency Relationship Management

• Maintain strong relationships with marketing partners and external agencies, ensuring strategic alignment and high-quality execution.
• Proactively manage campaign budgets, timelines, and priorities, maximizing the value of partnerships.
• Ensure that all marketing materials and messaging comply with industry regulations for pharmaceutical and life sciences marketing.

Analytics & Optimization

• Analyze marketing performance data, generating insights to refine strategies and enhance lead generation.
• Utilize advertising spend analysis and CRM data to guide decision-making and optimize campaigns.
• Conduct market research and competitor analysis to identify new growth opportunities.

Requirements:

• 3-5 years of marketing experience, preferably in life sciences, pharmaceuticals, or healthcare.
• Strong project management skills with the ability to manage multiple campaigns and external partners.
• Proficiency in marketing automation platforms (Go High Level, ActiveCampaign) and
• CRM systems (Pipedrive or similar).
• Experience working in a remote, fast-paced environment while coordinating cross-functional teams.
• Excellent English communication skills; ability to translate technical product information into compelling marketing messaging.
• Familiarity with advertising spend analysis, marketing performance metrics, and ROI-driven strategies.
• Basic understanding of regulated product marketing, ensuring compliance with industry standards.

Preferred Qualifications:

• Experience in B2B marketing within a regulated industry.
• Strong knowledge of digital marketing strategies and automation for lead nurturing and conversion.
• Exposure to SEO, PPC, and content marketing strategies to support inbound marketing efforts.
• Understanding of pharmaceutical market dynamics and regulatory considerations.

Note to candidates: Please submit your resume in ENGLISH, otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.