Marketing Manager | 58025444157

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Role: Marketing Manager / Full-Stack Growth Marketer (DTC + Social Commerce)

Priority Location: Latin America and South Africa

Working Hours: XXam - XXPM (Mon - Fri) EST

Salary Range: $2000 - $3500 per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About The Company

We are a fast-growing, founder-led consumer brand company operating at the intersection of confectionery and social commerce.

About The Role

We’re looking for a highly hands-on, full-stack Growth Marketer who can own both strategy and execution across our two brands. This is not a purely strategic or managerial role. You’ll be the driver of growth, building and operating a content and performance engine from the ground up, especially across short-form video platforms.

You Should Be Equally Comfortable

• Developing growth strategy
• Creating and editing content
• Managing posting and optimization
• Experimenting rapidly with trends and formats

Key Responsibilities

Social & Content Growth (Primary Focus)

• Own and execute growth strategy across TikTok and Instagram
• Create, edit, and publish short-form video content using tools like CapCut
• Stay deeply trend-aware (“chronically online”) and rapidly adapt content to platform trends
• Build authentic engagement (not vanity metrics)

Build a Content Engine for Womple

• Develop high-volume, high-quality content that educates users on the product
• Create explainer videos, demos, and UGC-style content
• Coordinate with creators or UGC contributors where needed
• Drive conversion improvements on both TikTok Shop and Amazon

Drive Brand Awareness for Sweet Dreams

• Expand digital presence and storytelling
• Translate a wholesale-led brand into a social-first consumer brand
• Increase reach and engagement through creative campaigns and consistent posting

Full-Funnel Ownership

• Plan and execute campaigns from awareness → engagement → conversion
• Analyze performance and continuously optimize content and distribution
• Test new formats, hooks, and messaging

Cross-Functional Execution

• Work alongside freelancers, agencies, and designers
• Act as the central owner/operator across fragmented resources
• Maintain a high level of accountability without requiring a large team

Required Qualifications & Skills

• Proven experience in growth marketing + content execution (not just strategy)
• Deep understanding of TikTok content dynamics and trends
• Strong video editing and content creation skills (especially short-form)
• Ability to move fast, test often, and iterate based on performance
• Comfortable being both strategic and in-the-weeds executional

Ideal Candidate

• Has built or scaled a content engine for a DTC or e-commerce brand
• Experience driving sales via TikTok Shop and/or Amazon
• Familiar with UGC workflows and creator coordination
• Entrepreneurial mindset; thrives in lean, fast-moving environments
• Self-starter who takes full ownership without needing heavy structure