Marketing Director (Ecommerce)

Marketing Director (E-commerce Expansion Specialist)

Location: Remote (preferably with significant overlap with Australian time)

About Us

We are a fast-growing e-commerce business based in Australia, poised to expand into international markets, including the US and UK. Currently generating $2M AUD in annual revenue, our ambitious goal is to grow to $10M AUD and beyond. We're looking for a talented Marketing Director to help us achieve this vision and build a lean, high-performing marketing team.

About The Role

This is a senior-level role ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. You will lead our marketing strategy and execution as we prepare to enter international markets, leveraging your expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making.

You will also manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.

Key Responsibilities

• Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
• Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
• Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
• Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
• Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
• Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
• SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
• Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
• Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.

Qualifications

• Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
• Strong knowledge of international markets, particularly the US and UK.
• Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
• Expertise in marketing analytics and data-driven decision-making.
• Excellent leadership skills and a track record of managing or building marketing teams.
• Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
• Exceptional communication and collaboration skills.
• Fashion industry experience is a plus.

Why Join Us?

• Opportunity to take a pivotal role in our international growth journey.
• Competitive compensation with the potential for increases as we scale.
• A chance to shape the future of our marketing team and strategy.
• Flexibility to work remotely while aligning with Australian business hours.

How To Apply

If you're a results-driven marketer with a passion for scaling e-commerce businesses and breaking into new markets, we'd love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and success stories.

This role is perfect for a visionary marketer ready to leave their mark on a high-growth e-commerce brand. 🌍