Marketing Director - 44661004179

Overview

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Position: Marketing Director

Work Hours (Client): 4 hours overlap between 9am - 5pm EST | Mon - Fri

Type of Contract: Part-time, 20 hour work week, independent contractor

Pay Range: $1000 - $2000 USD/month (varies based on skill set and experience level)

Location of Search: Latin America

Work Location: REMOTE

Company/Client Overview

The firm is based in Dalton, Georgia, and is a full-service practice specializing in personal injury, family law, business law, estate planning, and mediation. With decades of combined experience, the firm prides itself on delivering personalized, client-centered service and treating every client with empathy and respect. As a bilingual firm (English & Spanish), the company is uniquely positioned to serve both English- and Spanish-speaking communities. The firm is now seeking to bring marketing in-house to expand its reach and better serve clients in these competitive practice areas.

Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the legal industry, focused on client acquisition and retention.
• Plan, launch, and manage digital and offline campaigns to generate leads and increase brand visibility.
• Create, manage, and optimize Google Ads campaigns targeting family law clients in the U.S.
• Oversee SEO, content marketing, email campaigns, paid advertising, static ads, and social media strategies.
• Build and maintain a strong social media presence (Facebook, Instagram, LinkedIn, and others).
• Improve and optimize the firm’s website to drive traffic and conversions.
• Lead the creation of thought leadership content, newsletters, client alerts, and marketing collateral.
• Develop targeted campaigns for Spanish/Latino-speaking communities in the U.S.
• Analyze campaign performance metrics and prepare detailed reports with actionable insights.
• Manage vendor relationships, marketing budgets, and ensure ROI-driven initiatives.
• Collaborate closely with firm leadership to align marketing with business objectives and refine messaging.

Minimum Requirements

• Language requirement: Excellent English communication skills (Spanish fluency is preferred).
• Education: Bachelor’s Degree (ideally).
• Experience: 3+ years of related experience.
• Industry: US Law Firm (preferred).
• 5+ years of experience in marketing, with at least 2 years in a leadership/managerial role.
• Must have experience with the US market.
• Prior experience managing marketing for U.S. law firms or professional services firms is strongly preferred.
• Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, SEO/SEM, email automation, analytics).
• Experience with lead generation that can be converted to a client.
• Proven ability to design and execute successful client acquisition campaigns.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and as part of a collaborative team.

Preferred Skills

• Familiarity with legal industry trends and compliance requirements in marketing.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Strong copywriting and content development abilities.
• Fluency in Spanish.
• Familiarity with Microsoft Apps, Google Apps, Clio.

Job Details

• Seniority level: Director
• Employment type: Part-time
• Job function: Marketing and Sales
• Industries: Staffing and Recruiting

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