E-Comm Growth & Brand Manager - 31757739932

Seeking LATAM-based candidates who are LATAM citizens. Only English CVs will be accepted.

Position : E-Comm Growth & Brand Manager

Working Schedule : 9am-5pm EST

Salary Range : $3,800-$4,500 / month(the final salary will be determined by the candidate's level of experience and at the discretion of the client)

E-Commerce Growth & Brand Manager

We’re looking for a hands-on Growth & Brand Manager to own and scale direct-to-consumer (DTC) growth across our e-commerce brands, starting with Verb Energy. You’ll lead acquisition and retention strategies, oversee P&L performance, and collaborate across creative, product, and media teams to drive sustainable, profitable growth.

Key Responsibilities

Growth Strategy & P&L Ownership

• Own and scale DTC growth, managing the P&L for one or more consumer brands.
• Develop and execute acquisition and retention strategies that drive revenue, improve payback, and increase profitability.
• Monitor and optimize key metrics including CAC, LTV, ROAS, AOV, churn, and subscription retention.

Acquisition & Paid Media Oversight

• Lead strategy and performance across paid media (Meta, Google, emerging channels), working with agencies or internal teams.
• Analyze media performance and optimize creative, landing pages, offers, and funnels to improve customer acquisition.
• Launch and scale new acquisition channels including influencer, affiliate, Amazon DTC, and sampling.

Retention & Lifecycle Marketing

• Own email and SMS strategy to increase repeat purchases and lifetime value (Klaviyo, Postscript, Recharge).
• Optimize subscription mechanics and loyalty/referral programs to boost recurring revenue.
• Build flows, campaigns, segmentation, and win-back strategies to maximize customer engagement and retention.

Conversion Rate Optimization (CRO) & Funnel Improvements

• Audit and optimize landing pages, checkout experiences, and post-purchase journeys.
• Lead A/B testing and CRO initiatives to improve conversion rates and revenue per visitor.

Brand Building & Community Growth

• Partner with creative and product teams to develop viral campaigns, launch new SKUs, and scale brand presence.
• Implement organic and community-driven strategies (UGC, PR, ambassador/influencer programs).
• Manage successful product launches and build engagement around new initiatives.

Team & Collaboration

• Oversee a Chief of Staff to help execute key initiatives.
• Work cross-functionally with internal teams and external agencies (Facebook/Google media, Amazon sales).
• Take full ownership of dashboards, reporting infrastructure, and strategic decision-making.

What Success Looks Like (6-12 Months)

• Improve subscription retention and payback for flagship brand(s).
• Hit CAC and ROAS targets across paid media for multiple brands.
• Launch at least two new scalable acquisition channels.
• Build a repeatable, multi-brand growth playbook.

Requirements

• 5+ years of hands-on e-commerce growth experience (DTC and/or Amazon brands)
• Proven success scaling consumer brands through both paid and owned channels
• Deep expertise in Shopify, Klaviyo, Google Analytics, Facebook/Google Ads, and A/B testing
• Strong background in performance marketing, CRO, and subscription growth
• Skilled at modeling and optimizing CAC, LTV, and payback to drive profitability and repeat purchases
• Experience working with and managing media buyers, agencies, freelancers, and internal teams
• Proven track record of strategic retention and acquisition marketing
• Operates with autonomy, speed, and a scrappy, ownership-driven mindset in fast-paced startup environments

Nice-to-Haves

• Experience launching new products or sub-brands.
• Familiarity with tools like Replo, Shopify A/B testing, and performance creative.
• Background in consumer health, wellness, food/beverage, or beauty.