Director of Marketing Data & Analytics - 60667737245

Director of Marketing Data & Analytics

Remote | Full-Time

Location Preference: Remote

Industry: Healthcare Marketing / Private Equity Services

Compensation: Competitive Monthly USD Salary + Performance Bonus

About The Company

We are a fast-growing healthcare-focused marketing consultancy that partners with private-equity-backed, multi-location healthcare organizations to build scalable growth systems. Our team specializes in transforming marketing departments into data-driven revenue engines through advanced analytics, infrastructure, paid media strategy, and operational optimization.

We operate at the intersection of healthcare, marketing technology, analytics, and growth strategy. Our clients rely on us not only for execution, but for strategic insight that directly impacts enterprise growth and investor outcomes.

We are seeking a highly technical, strategic, and business-minded Director of Marketing Data & Analytics to lead the evolution of our marketing data infrastructure and analytics function.

The Opportunity

This is not a traditional reporting role.

This is a senior leadership position responsible for architecting sophisticated marketing analytics ecosystems, ensuring HIPAA-compliant data tracking, overseeing advanced attribution frameworks, and translating complex datasets into executive-level business insights.

You Will Serve As Both

• the strategic owner of the organization’s marketing analytics infrastructure, and
• the executive-level storyteller who transforms data into actionable growth decisions.

You will also directly manage and mentor an existing Marketing Data Analyst while collaborating cross-functionally with paid media teams, SEO strategists, client success leaders, and executive stakeholders.

This role is ideal for someone who thrives in highly technical marketing environments while also possessing strong business acumen, leadership capability, and communication skills.

Key Responsibilities

Marketing Data Infrastructure & Analytics Architecture

Own Analytics Infrastructure Strategy

• Architect and oversee the organization’s analytics ecosystem across:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Server-side tagging environments

• Custom event tracking frameworks

• CRM integrations

• Offline conversion tracking systems

• Define scalable analytics standards and governance protocols across multiple client accounts.

Build HIPAA-Compliant Tracking Systems

• Design secure healthcare-compliant tracking infrastructures with a strong understanding of:

• HIPAA-safe data collection

• Data redaction methodologies

• Server-side GTM container deployment

• Consent management frameworks

• Protected Health Information (PHI) safeguards

• Ensure tracking accuracy while maintaining strict regulatory compliance.

Lead Marketing Platform Integrations

• Oversee integrations between analytics systems and platforms such as:

• Google Ads

• Meta Ads

• StackAdapt

• HubSpot

• Salesforce

• CallRail

• Liine

• Additional third-party attribution tools

• Maintain closed-loop attribution systems that accurately measure marketing effectiveness.

Reporting Infrastructure & Dashboard Development

• Serve as the internal expert on marketing reporting platforms such as:

• NinjaCat

• Looker Studio

• Similar BI/reporting systems

• Develop scalable executive dashboards focused on:

• ROI visibility

• CAC reduction

• Attribution clarity

• Growth forecasting

• Marketing efficiency metrics

Advanced Analytics & Data Storytelling

Transform Data Into Executive Insights

• Translate fragmented datasets into clear, actionable business narratives.

• Present meaningful insights to both internal stakeholders and external healthcare clients.

• Help leadership teams understand:

• marketing performance

• patient acquisition economics

• campaign efficiency

• channel attribution

• growth opportunities

Own Attribution & Performance Analysis

• Build and optimize multi-touch attribution frameworks.

• Analyze conversion pathways across paid, organic, referral, and offline channels.

• Identify optimization opportunities that improve:

• ROAS

• conversion rates

• search impression share

• CAC efficiency

• patient acquisition performance

Champion AI-Enhanced Analytics

• Integrate AI tools into analytics workflows to improve:

• reporting efficiency

• insight discovery

• anomaly detection

• forecasting

• automation

• Help evolve the organization’s analytics capabilities through intelligent automation and AI-assisted analysis.

Leadership & Cross-Functional Strategy

Manage & Mentor Technical Talent

• Directly manage and mentor an existing Marketing Data Analyst.
• Provide QA oversight on technical implementations and reporting outputs.
• Elevate team capabilities through coaching, process development, and technical leadership.

Drive Strategic Decision-Making

• Partner closely with:

• Paid Media Teams

• SEO Specialists

• Client Strategists

• Executive Leadership

• Help define KPIs and build reporting systems that support enterprise growth objectives.

Improve Operational Efficiency

• Standardize analytics processes and reduce reporting inconsistencies.
• Eliminate data silos across departments and client accounts.
• Create scalable systems that support long-term agency growth.

Qualifications

Required Experience

• 8+ years of experience in:

• marketing analytics

• performance marketing analytics

• marketing operations

• attribution strategy

• marketing data infrastructure

• 4+ years in a senior leadership or management role.

• Experience working within:

• agencies

• healthcare marketing

• private-equity-backed organizations

• multi-location business environments

Technical Expertise

Strong Hands-on Experience With

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Server-side tagging
• Conversion APIs
• Custom event tracking
• Attribution modeling
• Marketing automation integrations
• CRM integrations
• Offline conversion tracking
• Marketing reporting platforms

Experience With

• NinjaCat
• Looker Studio
• HubSpot
• Salesforce
• CallRail
• SQL
• Python
• R is highly preferred.

Healthcare & Compliance Knowledge

• Strong understanding of HIPAA-compliant marketing data practices.
• Experience implementing secure healthcare tracking environments.

Leadership & Communication Skills

• Proven ability to lead technical teams.
• Exceptional communication and stakeholder management skills.
• Ability to explain highly technical concepts to non-technical executives.
• Strong strategic thinking and business acumen.

Preferred Candidate Profile

The ideal candidate is:

• highly analytical but commercially minded
• technically deep while strategically focused
• capable of leading both infrastructure and insight generation
• comfortable operating in fast-paced, high-growth environments
• proactive, autonomous, and systems-oriented
• capable of translating complex analytics into business decisions

Compensation & Benefits

• Competitive monthly compensation in USD
• Performance-based bonus opportunities
• Fully remote work environment
• Flexible PTO policy
• Professional development & certification support
• Long-term growth opportunities
• Opportunity to shape analytics strategy within a rapidly growing organization