Director of Growth and Marketing (REMOTE LATAM) - 33331546803

About Our Client

• Job Title: Director of Growth & Marketing

• Location: Remote (Offshore - LATAM or South Africa) | Type: Full-Time

Our client is a mission-driven mental health company dedicated to providing innovative therapeutic solutions and closing the gap in mental health services. They believe in empowering individuals on their wellness journeys, and their commitment to their audience is at the heart of everything they do, driving them to deliver impactful and accessible mental health solutions.

The Opportunity

We are seeking a passionate, mission-focused, and results-driven Director of Marketing to lead our client's growth initiatives. This is a critical role for an individual who deeply understands the mental health audience and can seamlessly blend strategic vision with hands-on execution. You will be instrumental in driving the brand's reach, fostering key partnerships, and ultimately contributing to revenue and sales goals.

This is a remote, offshore position, offering a unique opportunity to make a significant impact on a vital mission.

Key Responsibilities

• Marketing Strategy & Leadership:

• Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.

• Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.

• Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.

• Audience Understanding & Engagement:

• Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.

• Develop messaging and campaigns that resonate authentically and build trust.

• Digital Marketing & Growth:

• Oversee and optimize digital advertising campaigns, particularly Google Ads, to drive qualified leads and conversions.

• Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.

• Identify and cultivate strategic partnerships to expand reach and referral networks.

• SEO Oversight & Collaboration:

• Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.

• Collaborate closely with the agency to optimize organic search performance and content strategy.

• Brand & Content Development:

• Ensure consistent brand messaging and visual identity across all marketing channels.

• Contribute to content strategy, ensuring it is informative, empathetic, and engaging for the audience.

• Performance Monitoring & Reporting:

• Track, analyze, and report on key marketing KPIs, providing actionable insights to optimize campaigns and inform business decisions.

Required Qualifications

• 5+ years of progressive marketing experience, with at least 2-3 years in a leadership or senior management role.
• Passion for mental health and a deep understanding of the unique audience and ethical considerations within this sector.
• Proven track record as both a marketing strategist and an executor, capable of managing campaigns from conception to optimization.
• Experience in B2B marketing and partnership development.
• Proficiency in Google Ads and other paid digital advertising platforms.
• Strong experience with CRM and marketing automation platforms.
• Familiarity with SEO best practices and experience supervising external agencies.
• Excellent analytical skills with the ability to interpret data and drive actionable insights.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
• Ability to work independently in a remote, offshore environment, managing multiple projects effectively.

Preferred Qualifications

• Experience marketing services within the healthcare or wellness industry.
• Familiarity with various digital marketing channels beyond paid ads (e.g., social media, content marketing, email marketing).