Digital Marketing Director - 17003

Role: Senior PPC Manager
Priority Location: Latin America (with secondary focus on South Africa)
Working Hours: Full-time, fully aligned with US Eastern Time (required)
Type of Job: E-commerce / Paid Media Agency
Start Date: January 2026
Base Salary Range: $3,000 - $4,000/month

The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience.

About the Company: This role supports a small portfolio of high growth e commerce brands. The work involves delivering end to end services across design, development, and paid media management. Campaign budgets typically range from $3,000 to $4,000+ USD per month. The focus is on managing Google and Meta advertising platforms, with some exposure to Pinterest and TikTok. Ad copy is handled in house, while clients provide creative assets such as photos and videos.

Key Responsibilities:

• Independently manage and optimize complex PPC campaigns across multiple e-commerce clients.
• Take full ownership of performance and strategy for client Google and Meta ad accounts, with some exposure to Pinterest and TikTok.
• Serve as the primary client-facing contact for all PPC-related communications, including:
  • Quarterly or biannual performance calls for smaller accounts.
  • More frequent calls and strategic reviews for larger accounts.
• Prepare, manage, and present comprehensive reporting and performance analyses to clients.
• Work collaboratively with internal support resources and agency leadership.
• Strategically manage ad spend responsibly to achieve client ROAS goals.

Your Support Structure:

• Dedicated support from a Toronto-based freelancer providing 5–10 hours per week of assistance (budgeting, campaign structure, copy, and reporting).
• Strategic guidance and mentorship from Paolo Vidali, who brings over 20 years of PPC experience.
• Access to proprietary tools and AI-driven budget management software to enhance performance.

Key Requirements:

• Senior PPC Specialist: 6+ years of dedicated experience in Paid Per Click advertising.
• Deep E-commerce Expertise (Non-Negotiable): Proven, hands-on experience managing PPC for e-commerce brands, preferably on the Shopify platform.
• High-Volume Account Management: Ability to independently manage 12+ client accounts with a combined monthly ad spend of approximately $150K+.
• Platform Proficiency (Expert Level): True expert-level knowledge and hands-on experience managing and optimizing both Google Ads and Meta Ads (Facebook/Instagram).
• Client-Facing Skills: Comfortable and professional in handling client communication, presenting results, and acting as a strategic advisor.
• Independence & Proactivity: A self-starter who can independently manage multiple client accounts from strategy to execution with minimal oversight.
• Analytical & Decision-Making: Strong ability to analyze data, draw actionable insights, and make quick, responsible decisions regarding ad spend.
• Time Zone Alignment: Must be able to work full US Eastern Time hours.

Preferred Qualifications:

• Experience with ad platforms like Pinterest and TikTok.
• Familiarity with the agency model and managing multiple brands simultaneously.
• Experience managing ad accounts with significant monthly budgets.

Success Metrics:

• Client ROAS Achievement: Consistently meeting or exceeding the agreed-upon Return On Ad Spend (ROAS) targets for all managed client accounts.
• Client Retention Rate: Maintaining a high level of client satisfaction, measured by an account retention rate of 90% or higher.
• Campaign Efficiency Improvement: Demonstrating continuous improvement in campaign metrics, such as a 10% average year-over-year reduction in Cost Per Acquisition (CPA) while maintaining or increasing conversion volume.