Lifecycle Marketing Campaign Specialist

🚀 Lifecycle Marketing Campaign Specialist

🌎 Remote | 🕒 Full-Time

About the role

We're looking for a highly detail-oriented Lifecycle Marketing Campaign Specialist to join our team and own the execution of lifecycle marketing campaigns from brief to launch.

This is a hands-on role focused on turning marketing strategies into flawless customer communications. You'll be responsible for building, QAing, personalizing, and deploying campaigns within Customer.io, ensuring every send meets the highest standards of quality and accuracy.

The ideal candidate is already highly proficient in Customer.io and can confidently manage campaign production across multiple projects in a fast-paced environment.

🎯 Key Responsibilities

• Build and deploy lifecycle marketing campaigns and automated journeys in Customer.io.
• Create, configure, and manage campaigns, broadcasts, and workflows.
• Build and QA responsive email templates.
• Implement dynamic content and personalization using Liquid.
• Configure audience segmentation and targeting rules.
• Conduct thorough pre-launch testing and quality assurance.
• Validate campaign deployments and ensure accurate delivery.
• Manage multiple campaign timelines simultaneously while maintaining exceptional attention to detail.
• Collaborate with strategists and creative teams to bring campaign concepts to life.
• Troubleshoot platform, template, and deployment issues as needed.

✅ Required Qualifications

• Proven hands-on experience with Customer.io.
• Strong knowledge of: Campaigns, Broadcasts, Segments, Automated journeys/workflows, Liquid templating language.
• Experience building and testing responsive email templates.
• Working knowledge of HTML and CSS for email development.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple priorities and deadlines.
• Strong problem-solving and quality assurance mindset.
• Professional-level English communication skills.

🌟 What Success Looks Like

Within your first 90 days, you will:

• Independently build, test, and launch lifecycle marketing campaigns.
• Own the quality assurance process from setup through deployment.
• Manage multiple concurrent projects with minimal supervision.
• Deliver campaigns that are accurate, personalized, and on-brand.
• Become a trusted execution expert within the marketing operations team.

💡 Who You Are

• You love execution and take pride in getting the details right.
• You are comfortable spending most of your day inside Customer.io.
• You have a strong quality-first mentality and proactively catch issues before launch.
• You thrive in a fast-moving environment where accuracy and reliability matter.
• You enjoy transforming strategy into high-performing customer experiences.

📩 Ready to Apply?

If you're an experienced Customer.io user who enjoys building, testing, and launching world-class lifecycle campaigns, we'd love to hear from you.

Apply directly through this job posting or send your resume to ignacio.monassa@solvoglobal.com