Performance Marketing Specialist

We are on a hunt for a Performance Marketing Specialist to manage paid digital marketing campaigns across online mediums for our clients globally. If you live and breathe digital marketing, we want you. What do we want from you?

Responsibilities

· Create and manage day-to-day online advertising and lead generation campaigns on different social

media platforms: Facebook, Instagram, LinkedIn, Snapchat, TikTok.

· Run and optimize Google PPC search and display campaigns.

· Implement strategies and best practices to maximize the quality lead generation.

· Present new strategies and marketing platforms to efficiently acquire new clients.

· Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all performance marketing initiatives and meet deadlines at all the times.

· Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.

· Analysing trends and making data-driven decisions.

· Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs).

· Prepare daily, Weekly & monthly reports with insights on campaigns.

· Monitor the competition and be aware of market changes and developments for key regional and international markets.

Qualifications

· At least 5 years of hands-on experience running campaigns on Facebook business manager.

· At least 5 years of hands-on experience running campaigns on Google ads.

· Proficient in Remarketing and Retargeting campaign.

· Excellent understanding of digital marketing concepts and best practices.

· Deep understanding of tracking tools like Google Analytics and technical integrations.

· Staying up to date on the latest marketing technologies and social media.

· Ability to drive digital marketing campaigns from conception to execution.

· Strong Communication skills and ability to work under tight deadlines.