Marketing Operations & Growth Manager (E-commerce)

Solve Cosmetics | Fully Remote | Freelance | Long-term Collaboration

Compensation: €3,000/month + performance bonuses

About Solve

Solve is a fast-growing cosmetics brand developing science-driven, high-performance formulations designed to deliver visible results.

We have built an established, profitable e-commerce business driven primarily by organic social media marketing. Our products are sold internationally, and we see significant potential to expand our presence worldwide.

We're now looking for an experienced, results-driven Marketing Operations & Growth Manager to take ownership of our marketing operations, manage and expand our international team, and drive continued sales and profitability growth.

Our business already has proven marketing strategies and a clear direction for expansion. Your primary responsibility will be to ensure excellent execution, build and manage high-performing teams, continuously improve performance, and achieve agreed profitability targets.

This is a hands-on leadership role for someone who combines strong people management skills, analytical thinking, marketing expertise, and a commercial mindset.

Your responsibilities

1. Lead and grow our social media team

• Manage our existing social media managers working across different countries and languages.
• Recruit, onboard, train, and develop additional team members as we expand.
• Oversee organic marketing strategies on both TikTok and Instagram.
• Monitor and improve KPIs, evaluate individual performance, and increase team productivity.
• Identify successful content strategies and scale them across international markets.
• Ensure consistent execution, quality, and accountability across the team.

2. Oversee paid advertising

• Supervise our paid advertising specialists and external partners.
• Monitor campaign performance, advertising budgets, customer acquisition costs, and profitability.
• Ensure paid advertising contributes to sustainable, profitable growth.
• Identify opportunities to improve and scale successful campaigns.

3. Oversee influencer and affiliate marketing

• Manage and improve our international influencer and affiliate marketing operations.
• Coordinate influencer collaborations, UGC campaigns, and partnerships.
• Track performance and optimize return on investment.
• Develop efficient processes to scale successful collaborations.

4. Drive sales and profitability

• Take ownership of marketing performance and its contribution to company profitability.
• Be accountable for achieving and maintaining an agreed minimum monthly profit target, while continuously working to increase profitability.
• Execute growth plans and ensure monthly and quarterly financial objectives are met.
• Monitor key e-commerce metrics, including revenue, profit, conversion rate, average order value, and customer acquisition costs.
• Identify opportunities to improve efficiency, optimize marketing expenditure, and increase profitability.
• Provide regular performance reports, identify problems early, and implement solutions.

5. Execute and optimize our growth strategy

• Lead the execution of our established marketing and expansion plans.
• Coordinate the launch and development of marketing activities in new international markets.
• Set priorities, manage resources, and ensure projects are completed successfully.
• Continuously improve existing marketing systems, workflows, and processes.
• Proactively identify and propose additional opportunities for growth.

What we're looking for

• At least 4–5 years of experience in a similar leadership position.
• Proven experience successfully leading, recruiting, and managing marketing teams.
• Strong understanding of both TikTok and Instagram organic marketing.
• Good knowledge of paid advertising, particularly Meta Ads and TikTok Ads.
• Experience with influencer and affiliate marketing.
• Strong analytical skills and understanding of e-commerce profitability.
• Experience using Shopify.
• Excellent written and spoken English (C1 or higher).
• Excellent organizational, leadership, and communication skills.
• Ability to manage multiple projects and international teams efficiently.
• A proactive, independent, solution-oriented mindset.
• Strong sense of accountability and ownership of results.
• Availability for a substantial, ongoing commitment.

What we offer

• €3,000/month fixed freelance compensation.
• Performance bonuses.
• Fully remote work.
• Long-term freelance collaboration.
• An established, profitable business with substantial growth potential.
• The opportunity to lead and expand an international marketing team.
• Significant autonomy and responsibility for business performance.
• Direct collaboration with the founders.

Opportunities for increased responsibility and compensation as the company grows.