Marketing Demand Generation Specialist

Job Role Summary:

The Demand Generation Specialist is responsible for building and optimizing Solutionz’s full‑funnel marketing engine. This role requires a highly analytical, data‑driven marketer who can transform insights, digital behaviors, and multichannel campaigns into measurable pipeline, SQL growth, and marketing‑influenced revenue.

The ideal candidate understands the modern digital landscape — including AI‑driven discovery — and uses HubSpot, Google Business tools, paid advertising platforms, and AEO, GEO, and AIO strategies to ensure strong visibility, engagement, and performance across all verticals and regions.

Key Responsibilities:

Pipeline & Lead Generation Strategy

Develop and execute multi‑channel lead generation programs (paid search, paid social, ABM, remarketing, email nurtures).

Build full‑funnel strategies aligned to Solutionz’s verticals and buyer journeys.

Partner with Sales Leadership and ISRs to ensure high lead quality and seamless handoff.

Digital Ecosystem & Performance Optimization

Use Google Business Insights and digital performance indicators to guide campaign refinement.

Evaluate traffic trends, engagement patterns, and user behavior changes across digital properties.

Monitor performance signals to improve conversion at each stage of the funnel.

HubSpot Reporting & Automation (Primary CRM & Marketing Platform)

Own all HubSpot reporting dashboards for lifecycle stages, revenue attribution, and campaign performance.

Oversee workflow automation, segmentation, lead scoring, and nurture sequences.

Ensure proper tracking and campaign attribution using UTMs and HubSpot campaign structures.

Deliver monthly and quarterly insights to leadership tied directly to pipeline health and revenue outcomes.

Paid Advertising Specialist

Build and optimize paid campaigns across search, social, and vendor‑funded platforms.

Run A/B tests on messaging, creative, bidding strategies, landing pages, and CTAs.

Continuously refine targeting and budget allocation to maximize ROI and qualified conversions.

AEO, GEO & AIO Optimization

Ensure marketing assets are optimized for answer engines, generative search, and AI‑driven discovery.

Support content and campaign structures that appear in conversational and AI‑synthesized environments.

Partner with the Content & Partnerships Manager to future‑proof content and enhance AI visibility.

ABM & Vertical Alignment

Develop ABM programs aimed at high‑value accounts within Solutionz’s key verticals.

Tailor messaging, sequences, and targeting based on industry pain points and procurement cycles.

Align with the Marketing Campaign Manager for cohesive vertical positioning.

Reporting, Insights & Continuous Improvement

Produce executive‑ready HubSpot dashboards and readouts.

Identify performance gaps, opportunities, and actionable improvements.

Make data‑driven recommendations that directly support lead gen.

The ideal candidate will bring:

• 4-8 years of experience working in a demand generation marketing role in the audiovisual or similar industry.
• Demonstrates strong fluency in Google Business tools and understands how they influence digital visibility and brand presence.
• HubSpot expertise, especially in reporting, automation workflows, segmentation, and lifecycle/journey management.
• Strong understanding of paid advertising strategy (search, social, MDF/co-op).
• Hands‑on experience with AEO, GEO, and AIO, and curiosity for emerging AI‑search trends.
• Ability to interpret complex digital signals and turn them into actionable insights.
• A track record of optimizing campaigns based on data, experimentation, and conversion learnings.
• Excellent communication skills and comfort collaborating with Sales, ISRs, and Marketing counterparts.
• A proactive, continuous‑improvement mindset.
• High accountability, strong organization, and the ability to thrive in a fast‑moving environment.

Why Join Us?

This role directly impacts pipeline and revenue. As a Demand Generation Specialist, you’ll own full‑funnel programs, partner closely with Sales and Marketing, and shape how Solutionz is discovered across digital and AI‑driven channels.

You’ll have the opportunity to test, optimize, and scale high‑impact campaigns while working in a fast‑growing audiovisual and communications technology environment.

Salary Expectations:

$65K-90K + bonus, depending on experience

Location:

Flexible, Full-Time

Company Description:

Solutionz, Inc. is an industry-leading technology provider and AV integrator. We design, build, integrate, and support video collaboration, advanced visualization, digital media, integrated AV, and systems management solutions.