Sr. Manager Performance Marketing

Our ideal candidate is adept at developing and executing strategies that boost both sales and profitability. They excel in managing various digital channels, including paid social media, paid search and affiliates, while also collaborating seamlessly with internal teams to ensure alignment and innovation. With a keen eye for industry trends and a data-driven approach, they continuously optimize campaigns for maximum impact.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business objectives, focusing on short-term sales and long-term brand building.
• Plan, implement, and optimize multi-channel digital marketing campaigns (including paid social media, paid search, and affiliate marketing) across the full marketing funnel.
• Collaborate with internal teams to ensure seamless integration and alignment of performance marketing initiatives with broader marketing efforts.
• Design A/B testing, brand lift surveys, and other attribution-based measurement studies across social media channels to drive business results.
• Stay updated on industry trends and emerging technologies to identify new opportunities for campaign optimization and innovation.
• Utilize data-driven insights to analyze campaign performance, make recommendations based on the analysis and implement optimizations for maximum impact.
• Assist on the development of performance marketing dashboards to provide actionable insights.
• Build a strong working relationship with media sales partners to address day-to-day needs and maintain campaign accounts effectively.
• Work with attribution partners to develop media strategies aimed at driving key business results such as brand awareness and sales lift.
• Develop audience strategies using campaign briefs and target audience research analysis.
• Maintain detailed files of all pertinent records (including latest media plans and performance reports) relevant to each campaign.
• Stay informed about new marketing platforms and techniques, seeking opportunities to innovate and develop new media strategies to propel the company's advertising forward.

Qualifications and Experience

• 5+ years of experience in performance marketing with a direct-to-consumer organization
• Strong understanding of digital marketing channels, including paid social media, paid search, and affiliate marketing
• Demonstrated experience using AI to drive effectiveness and efficiency of performance marketing
• Experience with data analysis and reporting tools (Looker, etc.) to drive campaign optimization and performance measurement
• Experience managing the relationship with a media agency
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels
• Highly analytical and results-oriented, with a focus on driving measurable business impact through performance marketing initiatives
• Proven ability to thrive in a fast-paced, entrepreneurial environment, with a willingness to adapt to evolving business needs.