VARs Partner Marketing Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a VARs Partner Marketing Manager for a contract assignment with one of our premier Data services clients in CA. This role will be remote.

Responsibilities :

Partner Marketing at the firm plays a critical role in successfully driving our solutions to/through/with the partner ecosystem as routes to market in reaching customers in the marketplace. As a Partner Marketing Manager, you work in partnership with Sales, Corporate Marketing, and strategic channel partners, to understand the channel community, customer needs, market trends and industry environments to create awareness and demand for the firm's solutions.

The Partner Marketing Manager is a strategic position that works to integrate the firm's marketing strategies and sales goals into the solution provider's go-to-market plan. This role owns a set of strategic Partners (VARs) and manages the day-to-day relationship with them to develop joint marketing plans and drive alignment of the firm's focused priorities.

• The right candidate will be a proactive, forward thinking, collaborative marketer with a consistent track record, thrives on solving challenges creatively and adept at navigating ambiguity. Success is achieved when marketing investments are well planned and programs are maximized, enabling the firm and their key Partners to reach their revenue targets. This position reports to the Head of North America Partner Marketing and works on a day-to-day basis with the partner sales organization.

• Responsibilities include but are not limited to:

• Work directly with assigned partners and the firm's regional partner sales team to define and develop strategic and tactical marketing plans that align with corporate priorities, partner's go-to-market directions, and regional sales goals.

• Develop strong relationships with Partners (VARs) and act as the marketing liaison with the firm's corporate and partner marketing

• Define and manage priorities for marketing activities including integration of the firm's key solution areas, partner marketing campaigns and programs, and measurable outcomes.

• Act as trusted advisor to strengthen working relationships with cross-functional teams - corporate marketing, field marketing, partner/field sales and the programs and operations teams

• Monitor plans, track results and create reports on marketing activities for sales impact and overall success

Required Skills:

• A Bachelor of Art or Science Degree is required, or equivalent experience.
• Proven success in channel marketing in high-tech environment, having worked directly with VARs in developing marketing plans and creating demand to/through partners
• Understands the direct and indirect sales model and VAR dynamics, motivations and business model
• This role will require strategic thinking, creativity, well-developed intuition and hands-on execution skills to be successful
• Ability to manage diverse partner relationships and expectations, while maintaining the firm's business priorities
• Ability to influence across a layered organization at different management levels internally and with partners
• Flexibility and adaptability to pitch in on a multitude of projects that may include internal/external partner communications, campaign development, project coordination, social media and budget management
• Competency in analyzing data and reports to gain insights, identify trends and summarize findings to produce executive level summaries
• Exceptional communicator. Strong oral and written communication skills with confidence in presenting points of views at all levels.
• Highly motivated, self-directed individual who has a sense of urgency and a 'can do' attitude
• Proven ability to excel in a dynamic, fast-paced environment, including the ability to learn quickly and apply new knowledge to current problems
• Team player with excellent project management skills and demonstrated ability to consistently prioritize and manage multiple tasks from conception through implementation
• Ability to travel within the US and/or Canada (:5% - 10%)

Preferred Skills:

• Experience in high tech channel marketing a strong plus
• Sales experience is a plus, IT sector experience is a strong plus

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy _.

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