Brand Marketing Manager

Overview:

SOFTSWISS continues to expand the team and is looking for Brand Manager. We need a true, experienced professional who shares our culture and values.

Purpose of the role:

You will be responsible for shaping and driving the brand strategy for one or more B2B product lines, ensuring strong, consistent positioning across global markets. Your work will turn complex product insights into compelling brand narratives, support cross-functional alignment, and fuel integrated campaigns that enhance brand equity and drive business growth.

Key responsibilities:

• Lead brand marketing initiatives for one or several B2B product lines within our portfolio
• Own the brand positioning and messaging architecture in alignment with business strategy and product development
• Collaborate closely with Product, PR, Digital, Design, and Events teams to ensure a consistent brand voice across all touchpoints
• Develop integrated brand campaigns (from strategy to execution), working with both internal teams and external partners
• Translate complex product and market insights into clear, compelling narratives · Monitor brand health metrics, market trends, and competitor positioning – and turn them into actionable insights
• Support strategic marketing planning and brand guardianship at a global scale

Required Experience:

• 4 years+ of experience in brand marketing, ideally in tech, SaaS, or B2B segments
• Strategic mindset with the ability to distill complexity into clarity
• Proven experience working with mature or evolving brand platforms
• Strong understanding of integrated campaign planning and execution
• A keen eye for storytelling - both visual and verbal - and attention to detail
• Confidence to work across functions and cultures in a fast-paced international environment
• Being able to adapt and change directions in an instant
• High level of responsibility, punctuality, initiative, proactivity and strong can-do attitude
• Advanced level of spoken and written English and Russian
• Advanced use of Excel, Power Point, Google Docs

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.