Performance Marketing Manager (Remote, US Market Focus)

SoftSmile is a healthtech company transforming orthodontics through powerful 3D treatment planning software (Vision) and high-quality aligner manufacturing. We serve dental clinics, DSOs, labs, and aligner brands across the globe.

We’re growing fast — and now we’re looking for a sharp, ROI-obsessed Performance Marketing Manager to drive our next stage of customer acquisition.

What You'll Do

• Own and optimize paid acquisition across Google Ads, Meta, LinkedIn
• Build and run full-funnel campaigns focused on the US healthcare market
• Rapidly test and scale creative, audience, and offer variations
• Manage budgets of $10K–$15K/month and deliver CPL < $150, CAC payback < 3 months
• Work closely with our CMO, content team, and CRM to connect performance with pipeline
• Set up dashboards, attribution, and reporting to track ROAS, SQLs, and MRR impact

What We’re Looking For

• 3+ years of hands-on performance marketing experience (B2B SaaS or healthtech a plus)
• Proven success running paid campaigns targeting US audiences
• Deep understanding of CAC, LTV, ROAS, funnel metrics, and cohort logic
• Proficiency in GA4, GTM, Meta/Google ad platforms, Looker Studio or Sheets
• You’re fast, analytical, self-directed, and results-driven

What We Offer

• High-impact role with ownership of acquisition strategy and budgets
• Work directly with leadership on go-to-market and growth
• Remote-first, async-friendly culture with a global team
• Access to top creative, CRM, analytics, and content resources
• Opportunity to shape a fast-scaling product in a massive industry

Bonus Points For

• Experience in dental, healthtech, or regulated markets
• Track record of scaling a channel from $0 to $100K+/month in spend
• Comfort building ad creative or landing pages yourself (or with low-code tools)