Marketing Campaign Director

WE ARE

SoftServe is a global digital solutions company with associates working across client projects in the USA, Europe, LATAM, and APAC. We are a recognized global leader in Information Technology who advises and provides cutting-edge technology to reveal, transform, accelerate, and optimize the way enterprises and software companies do business. We empower talented people to change the world and understand the best way to build our future is to help you build yours.

YOU ARE

The Marketing Campaign Director (MCD) will take ownership and drive the creation of high-quality prospects by multiple marketing campaigns working across various channels. This is a senior leadership position to drive the strategic part of SoftServe’s campaign management. This person is our utmost expert in off/ on-line marketing channels and how to utilize them to grab the attention of an audience, generate engagement and prompt lead conversion. You are a passionate individual who will have the unique opportunity to help build the function in line with our vision and incredible growth.

Exceptional project management and x-functional leadership skillset are required ensuring the launch of high-quality campaigns on time. You will be responsible for delivering high-quality new logo and existing account leads, the MCD leads the design of integrated and omni-channel campaigns -segments to move target audiences through the buyer’s journey. He/she has a keen understanding of the role and sequencing of content and channels to achieve awareness, engagement and conversion.

To plan and execute vertical and / or account-based campaigns, the MCD is a partner of strategic account teams, partner management and the CTO office in scoping and planning efforts to position our brand and gaining credibility in our ability to help clients solve their most challenging and unique problems.

Our MCD is obsessed with tracking performance and diving into campaign and channel insights to continuously improve campaign outcomes. She/he will provide ongoing reporting, campaign insights and pacing toward goal to leadership and stakeholders, as well as review campaigns and analyze how we can improve performance going forward and actioning the requirements.

As an esteemed member of the global marketing team, the MCD interacts with Business Unit stakeholders to report on campaign progress, performance and steering recommendations. It is paramount for this role to develop trust and deep relationships with marketing centers of excellence including digital, social, MDR, events, web and content among others.

Additonial Responsibility Details:

• Help formulate and execute SoftServe’s marketing strategy by managing the multitude of demand generation activities across the marketing organization
• In a hands-on, end-to-end fashion, take ownership and drive the development a pipeline of new prospects from the marketing campaigns executed by the team
• Track budget, monitor ROI, prepare reports and suggest optimization plans for constant improvement of campaign results
• Instill a data-driven culture while, at the same time, being able to look beyond numbers and see (and realize) real business opportunities
• Closely collaborate with the sales leadership and other organizations within SoftServe to ensure the highest impact of our marketing efforts
• Continuously conduct A/B testing across all channels and audiences segments.
• QA all creatives before launching live campaigns to ensure they are to spec, adhere to our policies and will work on the platform.
• Use marketing automation, digital and live events, ABM and email nurturing strategies to engage and convert prospects and customers across the buyer journey
• Review campaigns and analyze how we can improve performance going forward and actioning the requirements
• Own the daily management of the campaign across direct and programmatic channels
• Participate in campaign Kick-off to understand the campaign objective and critical metrics ensuring a flawless and timely campaign execution.
• Provide ongoing reporting, campaign insights and pacing toward goal to leadership and stakeholders
• Measure and track our marketing investment against key Marketing KPIs
• Mentor and drive a dynamic multicultural team of marketing professionals

Experience Required:

• 7+ years of multi-channel marketing campaign manager experience and 3+ years in a (virtual) marketing leadership position
• Proven track record of driving a high-performance distributed marketing team in North America/EU
• Excellent knowledge of cutting-edge digital marketing tools and practices
• Profound understanding of IT buying lifecycles and B2B sales cycle
• Command of CRM and marketing automation platforms
• Expert knowledge of marketing best practices and trends
• Bachelor’s degree in marketing, Communications, or related field
• Budget management

What Type Of Person Are We Looking For:

• Capability to build rapport with sales leaders, and coach, motivate and drive a team of effective communicators
• Highly deadline- and detail-oriented approach, the ability to be thorough
• Excellent organization and problem-solving skills
• Innovation and creativity to create marketing campaigns that attract customers and succeed over the competition
• A champion of creating positive x-functional collaborations, you believe in the power of teamwork
• Thirsty for knowledge, fearless and trustworthy
• Can let the guard down and be vulnerable with her/his teammates
• Is looking for a company where team members treat each other like family
• In-depth knowledge of running successful B2B campaigns, driven by results and detail-oriented
• Passionate about researching and trying new marketing, digital and experiential tactics
• Time management and organization in order to meet strict deadlines
• Excellent communication skills, both verbal and written
• Ability to manage several marketing campaigns simultaneously, with a variety of stakeholders, and be decisive
• Passionate about data to deliver an insight focus approach
• Enjoy working in a multicultural environment

YOU WILL WANT TO WORK WITH

• Marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
• Sales and Solutions teams to gather insight and information to inform the content strategy
• Content creators, delivery teams and CRM operations to ensure each campaign is forward planned and delivered on time.

TOGETHER WE WILL

• Educate and enable MDRs/Inside Sales for success with inbound/outbound campaigns, share results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
• Create detailed campaign plans with blueprints including but not limited to content, digital, web, social, traditional media, events, partner integration and sales/ executive engagements
• Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall healthcare segment campaign plans
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.

SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.