Marketing Specialist | US

Join SoftExpert and take the lead in shaping innovative marketing strategies that drive demand and strengthen our brand presence in the U.S. market. In this role, you’ll craft and oversee compelling content, ensuring consistency in messaging and alignment with local expectations. Be part of a dynamic team, playing a key role in SoftExpert’s growth and market expansion!

About the company

SoftExpert is a market leader in software for enterprise-wide business process improvement and compliance management, providing the most comprehensive application suite to empower organizations to increase business performance at all levels and to maximize industry-mandated compliance. With 30 years of history, over 550 employees, 3,000 clients, and 300,000 users across more than 50 countries, we are expanding our global presence. Our motto is clear: #WeAreExpertsAndGlobal. We are looking for individuals with strategic vision and an innovative spirit to join us on this transformative journey.

Key Responsabilities:

• Develop engaging marketing materials to drive demand.
• Oversee content production, including blog articles, webinars, white papers, e-books, and newsletters.
• Ensure all U.S.-focused materials are culturally and linguistically appropriate.
• Contribute to content strategy by recommending and refining written and visual communication.
• Collaborate with clients to create compelling success stories and testimonials.
• Translate customer achievements (ROI) into impactful marketing assets.
• Expand and segment the mailing list to optimize outreach.
• Work with the Brazil team to define database growth strategies and targets.
• Review marketing content from other SoftExpert units to ensure alignment.
• Lead the launch of new products and offerings.
• Develop messaging and materials that differentiate SoftExpert’s solutions.
• Plan and execute online events (webinars) and in-person promotional events.
• Maintain consistency across website content and promotional materials for the U.S. market.
• Create reports and dashboards to track marketing performance.
• Provide insights on brand growth in the U.S. through reports and analytics.

Requirements and Qualifications

• Proven experience in marketing, essentially in North America.
• Strong background in content production and supervision (articles, webinars, white papers, e-books, newsletters).
• Hands-on experience in planning and executing online and offline events.
• Advanced knowledge of digital marketing strategies.
• Strong writing and content review skills.
• Experience in building performance reports and dashboards.

What We Offer

• Global challenges in a dynamic and innovative environment.
• Opportunities for growth and professional development.
• A diverse and collaborative team unified by a shared vision of digital transformation.

Interested? Apply now and become an #Expert! 🚀🌍