Marketing, Content & Campaign Specialist

SoftCrafter is a dynamic software company based in Tirana, Albania. We develop software, SaaS and e-commerce projects for different markets. We also support our clients with technology, design, branding and marketing processes.

We are looking for a Marketing, Content & Campaign Specialist who can explain our products and services in the right way, to the right target audience. This person will work on content creation, campaign planning, social media management and digital ads.

This is an office-based role. We are looking for someone who lives in Tirana and can work from our office every day.

In this role, you will work together with our software, design, sales and SEO teams. You will create content ideas and campaign plans for e-commerce platforms, SaaS projects, CRM systems and software solutions for companies.

We are not only looking for someone who writes content or only manages ads. We are looking for someone who can understand the product, think about the target audience, create the right message, plan campaigns and follow the performance of the work.

Working Model

Full-time, office-based.

Location: Tirana, Albania.

What you will work on

• Create marketing, content and campaign ideas for our digital products and services.
• Prepare content in Albanian and English for our target customers.
• Create content for e-commerce platforms, SaaS products, CRM solutions and digital transformation services.
• Turn technical product features into simple, clear and customer-focused content.
• Prepare content plans for social media channels.
• Plan and manage social media posts, stories, carousel posts, short videos and campaign content.
• Follow the social media content calendar and make sure posts are shared on time.
• Prepare text for video content, including titles, hooks, captions, voice-over text and subtitles.
• Write content for websites, landing pages, blogs, ads, e-mails, social media and campaigns.
• Adapt content to the target audience, market and communication style. We do not want only direct translation.
• Plan, manage and follow Google Ads and Meta Ads campaigns.
• Prepare target audience ideas, ad messages, creative briefs, ad copy and campaign suggestions.
• Work with SEO teams to prepare website, blog and landing page content according to keywords, search intent and page goals.
• Prepare content and campaign flows for product launches, new feature announcements, special days and promotion periods.
• Work with the design team to turn content ideas into visual and video materials.
• Follow competitors, trends and industry content.
• Share useful content and campaign ideas with the team.
• Follow the performance of social media, ads, SEO, website and campaign work.
• Prepare regular reports and suggest improvements.

The person we want to work with

• Strong written and spoken communication skills in Albanian and English.
• Able to write clear and professional content in both languages.
• Able to join English meetings, understand briefs and communicate with the team in English.
• More than 2 years of experience in marketing, digital content, social media, campaign management or digital ads.
• Preferably has experience in technology, software, SaaS, CRM or e-commerce related work.
• Has practical experience with Google Ads and Meta Ads campaign planning, management and optimization.
• Experienced in social media content planning, post scheduling and account management.
• Can understand technical products and explain them in a simple and interesting way.
• Understands customer behavior and digital content style in Albania and the Balkan market.
• Can create content and campaign messages for B2B customers.
• Understands short video, Reels, stories, carousel posts and ad formats.
• Can write hooks, short scripts, captions and video text.
• Understands basic SEO logic.
• Can work with SEO teams on keywords, search intent, content briefs and page optimization.
• Can make target audience, market and competitor analysis.
• Can read performance results from ads, social media, SEO and campaigns.
• Can suggest clear next steps based on results.
• Can work well with design teams.
• Can turn a content idea into a clear and useful design brief.
• Works in an organized, fast and responsible way.
• Can share daily work progress with the team.

Things that will make you stand out

• Experience in content and campaigns for digital products or B2B services.
• Knowledge about e-commerce platforms, online sales, payment systems, marketplace integrations or digital transformation.
• Experience in creating content or campaigns for B2B software sales.
• Experience in marketing content for Albania, Balkan or international markets.
• Strong experience with Google Ads and Meta Ads budgets, audiences, creative tests and conversion-focused optimization.
• Ability to use Google Analytics, Search Console, Tag Manager or similar tools.
• Experience in SEO-friendly website, landing page or blog content.
• Experience in writing short video scripts, voice-over text or social media campaign ideas.
• Experience in e-mail marketing, newsletters or automation content.
• Ability to improve ads, landing pages or campaign messages with A/B tests.
• Basic knowledge of Canva, CapCut, Figma, Adobe Express or similar tools.
• Social media accounts or campaigns you have managed before.
• Experience with social media scheduling tools, content calendar tools or project management tools.

Workflow and expectations

• Work daily from our office in Tirana.
• Work together with marketing, design, sales, SEO and software teams.
• Prepare and update the social media content calendar.
• Make sure the posting flow is regular and on time.
• Prepare campaign plans, ad copy, video content flows, landing page text and social media content.
• Follow Google Ads and Meta Ads campaign performance.
• Make optimizations or suggest improvements when needed.
• Prepare or update content according to SEO briefs.
• Give clear and useful briefs to the design team.
• Take quick action for daily social media, ad and campaign needs.
• Create different content options during campaign and product promotion periods.
• Think about content not only as a post, but also as a tool for the target audience, channel and sales goal.
• Keep the team updated during longer social media, ad, SEO and campaign processes.
• Follow results, prepare reports and suggest the next actions.

What we offer

• Fixed salary + performance bonus.
• Apple MacBook device.
• Opportunity to work on software, SaaS and e-commerce projects.
• Young, dynamic and production-focused team.
• Opportunity to work on different products and campaigns for Albania, the Balkans and international markets.

If you like understanding digital products and services, and if you can turn technical topics into clear, creative and sales-focused content, we would like to meet you.

Application

Please send your CV together with examples of your work, if possible:

• Social media, ad or campaign content you prepared in Albanian and English.
• Reels, stories, carousel posts, video text, landing page text or campaign ideas you created.
• Google Ads or Meta Ads campaigns you managed or supported.
• Content you prepared for digital products, technology brands or B2B services.
• Social media accounts you managed or created content for.
• SEO content, ad campaign, product promotion, launch or e-mail marketing examples.
• Measurable results or short performance reports, if available.