Head of Marketing

Are you GAME to JOIN US and be our new Head of Marketing?

SoftConstruct is on a search for a new player to join our team.

Responsibilities

Strategic Marketing Leadership

• Develop and execute the overall marketing strategy for iGaming, Web3, and other IT-related business verticals
• Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
• Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies

Branding & Market Positioning

• Establish a strong and consistent brand identity across all marketing channels
• Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
• Monitor industry trends and consumer behavior to optimize brand engagement

Performance & Growth Marketing

• Lead data-driven performance marketing campaigns to maximize ROI
• Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media
• Utilize analytics to track KPIs, campaign effectiveness, and customer retention metric

Digital & Content Marketing

• Develop compelling content strategies for Web3 and iGaming audiences
• Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram
• Oversee influencer collaborations and partnerships to drive engagement

Product & Customer-Centric Marketing

• Work closely with product development teams to enhance user experience and brand positioning
• Design go-to-market strategies for new product launches and feature rollouts
• Implement CRM and lifecycle marketing strategies to boost customer retention

Public Relations & Stakeholder Engagement

• Develop relationships with media, industry influencers, and strategic partners
• Lead PR campaigns, press releases, and thought leadership initiatives
• Represent the company at international events, conferences, and industry panels

Team Leadership & Budget Management

• Build and lead a high-performing marketing team across digital, content, and PR functions
• Allocate and manage the marketing budget efficiently to maximize impact
• Implement a culture of innovation, collaboration, and performance within the marketing department

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
• At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
• Proven experience in iGaming, Web3, or tech-driven industries is necessary
• Demonstrated success in leading international marketing campaigns
• Expertise in digital marketing, growth strategies, and performance analytics
• Strong understanding of blockchain, cryptocurrency, and Web3 communities
• Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
• Excellent storytelling, content marketing, and PR management skills
• Ability to analyze data and make strategic decisions based on insights
• Strong leadership and team management abilities
• Excellent communication, negotiation, and interpersonal skills
• Strategic mindset with an innovative and results-driven approach
• Ability to multitask and adapt to a fast-paced, evolving industry landscape
• Knowledge of English language is mandatory
• Open to travel for international events, networking, and business expansion

Do you like to learn hard, work hard and play hard?

Do you imagine better things, technologies, future?

If you answered “Yes” to at least two of these questions then we might be a great fit for you.