SEO Specialist

Socratik, LLC is a fast-growing, gritty SEO agency serving clients in a variety of industries, such as healthcare, e-commerce, luxury beauty, travel and tourism, and more. We’re a tight-knit, remote agency with an agile team of SEO-obsessed individuals. We value our clients and team and believe that when you care deeply about your employees, it will reflect in the output of the client work and the relationship being built.

We are seeking an SEO Specialist who is responsible for developing, leading, and overseeing the strategy and execution of our clients' SEO strategy while continuously striving to improve SEO results for all involved accounts. This role serves as the SEO Lead for a set number of accounts assigned to them. This role understands all moving pieces of the SEO puzzle, and knows how to execute, clearly communicate the value of SEO to clients, and work with others to oversee the execution. This role is responsible for their accounts’ client success, overseeing continued engagement growth and driving meaningful results over time.

You would be an excellent fit for this role if:

• You have 5-7 years of experience in SEO
• You’re proficient with Google Analytics and Google Search Console
• You’re competent in Microsoft Excel and other various SEO software such as SEMRush, Ahrefs, and/or Screaming Frog/DeepCrawl/Sitebulb
• You want to grow your SEO knowledge with a company committed to educating and advancing employees into larger roles
• Your attention to detail is outstanding, and you’re proactive about your project management and deadlines
• You quality control your own work and take pride in the high level of professionalism and quality you put into your work
• You are great at building relationships with almost anyone
• Your organizational skills are something you pride yourself on
• You are a self-starter and are always looking to grow your knowledge
• You enjoy the challenge of handling multiple conversations/tasks/projects at the same time
• You are known as someone with strong follow thru, and you hate leaving tasks incomplete
• You're upbeat, positive and love both a team environment and the ability to work independently

Roles and Responsibilities

SEO Strategy and Account Management

• Responsible for clients’ SEO performance and ensuring all strategic goals are met
• Regularly identifies opportunities for the SEO team to deliver more effective and innovative deliverables
• Drives prioritization of deliverables forward based on what’s in scope and what will deliver meaningful results
• Leads client meetings/calls to discuss SEO strategies, deliverables, etc. as the subject matter expert, continually sharing the “why” behind what we are recommending and providing recommendations based on the clients’ everchanging needs and business priorities.
• Excels in project management, proactively staying on top of deliverable deadlines and communicating updates to internal teams, such as Link Building and Client Strategy.
• Serves as a source of knowledge for all things SEO, proactively sharing ideas and recommendations for clients
• Understands changes to the marketplace and industry and adjusting client SEO strategies accordingly

SEO Execution and Cross-Team Collaboration

• Lead and support execution of SEO deliverables (keyword research, tech SEO audits, etc).
• Collaborating across various teams (content, links, etc.)
• Provide a QA, feedback, and support to other SEO team members for skillset development and execution of SEO deliverables
• Performs keyword research for new accounts to support forming keyword strategies
• Completes keyword research for new content and blog topic ideation (that also speaks to client’s business objectives)
• Tackles ad-hoc keyword research requests from clients
• Develops clear on-page optimization recommendations for all accounts based on keyword research, including URLs, page titles, meta descriptions, H1s, keyword seeding, internal links, and alt attributes.
• Applies updates to copy when necessary.
• Conduct technical SEO audits for SEO accounts
• Execute various technical SEO tasks including but not limited to supporting redirect file development, resolving crawling/indexation issues, XML sitemap optimization, schema markup, etc.
• Work with internal and external team members to ensure that recommendations get implemented.
• Track and report on the performance of target pages of link-building campaigns. Collaborate on strategy changes with the Outreach Team.
• Perform backlink analysis as well as competitive backlink analysis

Content Marketing

• Performs competitor analysis to develop impactful content marketing strategies and campaigns for clients
• Supports content marketing strategy for all accounts and personas.
• Completes keyword research to come up with new content topics.
• May potentially complete content briefs when necessary
• Provide an SEO review for both the content brief step as well as completed article or blog draft step
• Consistently analyzes and monitors content performance, coming up with solutions to address any issues or areas to improve the content
• Perform content and internal linking audits and deliver high-quality and actionable recommendations to drive more results from existing content
• Track impact of SEO and content projects to ensure SEO milestones and goals are met and provide recurring progress reports to Marketing and Product Marketing teams

Client Reporting

• Monthly reporting. Provide ongoing SEO and website performance metrics analysis, incorporating data into monthly (or any) reports and analysis with detailed insights and recommendations for accounts that SEO Analyst owns.
• Develop actionable and insightful reporting that speaks to KPIs, SEO goals and objectives
• Monitor client performance on a consistent basis and provide actionable recommendations to the SEO team
• Develop and lead Quarterly Business Reviews for key client accounts to showcase strategy value and impact to client stakeholders

Business Development/Sales Support

• Support skill set development of junior SEO team members by facilitating trainings, skill sharing meetings, and providing detailed and productive feedback
• Develop preliminary audit and strategies for leads to support development of proposals
• Build out comprehensive, quality decks for proposal presentations
• Help grow the brand (and reputation) of Socratik by bringing creative marketing ideas to the table, and find ways to plug in
• Help support the development and execution of new product launches and/or Socratik properties
• Support internal marketing initiatives

Qualifications

• Agency experience
• Client-facing experience
• Proficient with Google Analytics & Google Search Console
• Competent in Microsoft Excel
• Various SEO software (SEMRush, Ahrefs, Screaming Frog/DeepCrawl/Sitebulb, among others)
• Required Years of Experience: 5-7

Our Benefits

• Salary range: $75-90K
• Hour allocation: 85% client billable / 15% nonbillable
• Fully remote team – option to work from anywhere in the US
• Unlimited vacation & PTO
• Monthly Stipend for health insurance
• Retirement plan with company match
• Competitive bonus structure
• Prioritized “Work-Life Balance” – we work to live, not live to work
• Support career development – we’ll cover things like online courses, conferences, training, etc. for you to further your career
• “Open door” policy – we believe in transparent and ongoing feedback
• Revenue-share opportunities for select projects
• Monthly Coworking space stipend
• Annual company onsite