Web3 Regional Marketing Lead

We are building a next-generation Web3 consumer platform at the intersection of AI, content, creator economy, gaming, decentralized finance, and digital ownership.

We are looking for an experienced Regional Marketing Lead in North America to drive market expansion, ecosystem growth, and brand development across the United States, Canada, and other key North American markets.

This role requires a highly entrepreneurial and hands-on individual with strong knowledge of Web3 communities, particularly within the GameFi and DeFi sectors. The successful candidate will lead regional go-to-market execution while representing the company through industry events, partnerships, community engagement, and ecosystem initiatives.

Location

Remote – North America

Candidates may be based anywhere within North America. The company supports remote work; however, applicants must have valid work authorization and legal residency in their country of residence.

Responsibilities

• Own and lead the overall marketing strategy and market expansion initiatives across North America.
• Define regional positioning, go-to-market strategy, and growth roadmap for the company’s products and ecosystem.
• Develop and execute integrated marketing plans covering brand, community, content, partnerships, KOLs, media relations, events, and user acquisition.
• Drive user growth and ecosystem adoption through campaigns tailored to GameFi, DeFi, and broader Web3 audiences.
• Build and manage relationships with key ecosystem stakeholders, including gaming communities, DeFi protocols, KOLs, creators, media outlets, investors, strategic partners, and industry leaders.
• Identify regional market opportunities, user segments, and growth channels to increase product adoption and community engagement.
• Represent the company at relevant Web3, blockchain, gaming, DeFi, and technology events across North America.
• Collaborate closely with Product, Operations, Community, Business Development, and Leadership teams to align business objectives with regional execution.
• Establish regional marketing KPIs, manage budgets, monitor campaign performance, and deliver measurable business outcomes.

Requirements

• 3+ years of experience in marketing, growth, business development, ecosystem development, or community leadership within Web3, crypto, blockchain, or related industries.
• Demonstrated experience in the GameFi, blockchain gaming, or DeFi sector.
• Proven experience leading regional marketing initiatives, go-to-market programs, product launches, or market expansion projects.
• Strong understanding of Web3 ecosystems, token economies, decentralized finance, blockchain gaming, community growth, and consumer-facing crypto products.
• Strong knowledge of the North American Web3 landscape, including communities, exchanges, investors, media, KOLs, and ecosystem partners.
• Demonstrated ability to develop regional strategy while remaining hands-on in campaign execution and community development.
• Native or professional-level English communication skills.
• Entrepreneurial mindset with strong ownership, execution, and cross-functional collaboration capabilities.

Preferred

• Existing network across North American Web3, GameFi, DeFi, gaming, crypto, or technology communities.
• Experience working with consumer-facing Web3 products.
• Experience in SocialFi, NFTs, creator economy, AI, gaming, entertainment, or digital asset platforms.
• Familiarity with community platforms such as X, Discord, Telegram, and emerging Web3 channels.
• Experience managing regional events, partnerships, KOL campaigns, or ecosystem programs.
• Mandarin Chinese proficiency is a plus.