Regional Marketing Director

Director of North America Marketing

Location: Remote

Compensation: $175,000 – $200,000 base + 20% bonus

The Opportunity

We’re partnered with an established, global B2B technology business to appoint a Director of North America Marketing. This is a senior regional leadership role for a commercially minded marketer who can translate global strategy into effective local execution, build strong relationships with Sales leadership and drive measurable business growth.

You’ll take ownership of the North American marketing strategy, balancing strategic planning with hands-on delivery across a broad marketing mix. The focus is on creating stronger alignment between marketing and sales, improving campaign effectiveness and ensuring investment translates into meaningful commercial results.

The Role

• Own and execute the North American marketing strategy, aligned with wider global objectives.
• Partner closely with regional sales leadership to understand commercial priorities and identify growth opportunities.
• Develop integrated marketing programmes spanning field marketing, demand generation, partner marketing, events, content and sales enablement.
• Drive pipeline generation and progression, using data and performance metrics to measure effectiveness and ROI.
• Manage regional marketing investment, prioritizing activity against business objectives.
• Lead and develop a small team while remaining hands-on with campaign planning and execution.
• Build relationships with internal stakeholders, partners and external suppliers to ensure marketing activity delivers meaningful value.
• Challenge existing approaches where necessary, helping improve prioritization, performance and alignment across the business.

About You

• Experienced in senior B2B marketing roles, ideally within a large and global organization.
• Background in North American marketing leadership, with experience across field, integrated and demand generation marketing.
• Commercially focused, with a strong understanding of pipeline, campaign performance and marketing ROI.
• Comfortable working closely with sales leaders and influencing stakeholders at different levels.
• Experience managing budgets, developing marketing plans and demonstrating measurable business impact.
• A hands-on leader who can set strategy while supporting day-to-day execution and developing a small team.
• Confident operating in a complex, multi-stakeholder environment and balancing global direction with local market needs.

Experience within technology is preferred, although candidates from other complex B2B industries will also be considered.