Performance Marketing Specialist

As Social Tribe grows at a rapid pace, it's time for us to hire someone who can lead performance and growth operations. As a Performance Marketing specialist you will be responsible for executing all paid & performance marketing initiatives. Work with our performance team to create strategy and the marketing campaigns. Come up with cost-effective marketing strategies and ensure optimization and test tracking The ideal candidate must be willing to work in a Startup environment with a passion to deliver results.About you and what you’ll do

• Lead the execution of paid marketing from start to end.
• Learn and execute cutting edge strategies on Facebook, Google, Youtube and Email Ad Campaigns
• Work to improve ACoS on Amazon campaigns
• Curate insights from Facebook Ads Manager & LinkedIn Business Manager, Google Analytics, Google Ads Manager, on customer segmentation and journey
• Create a framework to set and evaluate goals for every campaign.
• Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth on a monthly basis.
• Validate optimization hypotheses through periodic A/B testing.
• Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
• Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

What You Need:

• Proven experience of 3 year working on Ecommerce brands Facebook/Google Ad platforms
• Agency experience and an experience of handling budgets of over $10,000
• Salary band is fixed at Rs 5.4 Lakh CTC and year end bonus
• Excellent hands on experience with paid advertising channels like Google Display ads, Search Ads, YouTube ads, Facebook Ads
• You have a deep understanding of Google ads and Google Analytics and Google Tag Manager
• A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
• Passion & hustle to take on & solve problems.
• Willingness to roll up your sleeves and execute as opposed to creating strategies.

Salary band is at 45 k per month with a year end bonus