Marketing Manager - Demand Generation

At Social News Desk (SND), we empower trusted communicators—governments, schools, agencies, and news organizations—to engage their communities with confidence. Since 2010, our platform has helped thousands of teams publish, monitor, and connect in real time, driving transparency, trust, and meaningful public engagement.

We’re seeking a hands-on Marketing Manager, Demand Generation to accelerate our growth. This is an exciting opportunity to own end-to-end demand generation strategies, managing key digital channels—including paid media, email, and SEO—while collaborating with Sales and Product to align campaigns with revenue goals

What You’ll Do:

Drive Demand & Revenue

• Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
• Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
• Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
• Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.

Analytics & Optimization

• Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
• Continuously improve the marketing funnel—from awareness to lead capture and nurturing.
• Optimize content and creative assets to maximize engagement and conversions.

Cross-functional Collaboration

• Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
• Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.

Who You Are:

• A hands-on, results-driven marketer who thrives in both strategic planning and execution.
• Experienced in creating ABM programs and multi-channel campaigns that drive measurable growth.
• Analytical and data-oriented, using insights to continuously improve campaigns.
• Creative and collaborative, able to contribute to design, content, and campaign assets.
• Passionate about civic engagement, community-building, and making a tangible impact.

What You’ll Need:

• 5+ years in B2B demand generation or marketing, preferably in SaaS or technology.
• Proven success running ABM programs and multi-channel campaigns that drive pipeline.
• Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent). Experience with WordPress, basic graphic design, and content creation.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Experience marketing to government agencies, public sector, or civic organizations.

What You’ll Enjoy:

• Comprehensive package including medical, dental, vision, and retirement benefits.
• Paid Time Off (PTO): Generous PTO policy to support work/life balance.
• Parental Leave: Comprehensive leave to bond with new family members.
• Fully remote work environment.
• Professional Development: Opportunities for training, skill development, and career growth.