Head of Growth Marketing

Company Description

Snowfire.AI is at the forefront of the AI Revolution in the $600B AI Data Analytics space, leading the way in the AI Decision Intelligence and AI Signals Intelligence space. Designed for Data-Driven Executives, Boardrooms, and Companies investing to be transformed by the power of AI - Snowfire helps harness massive underutilized and disconnected data assets to drive impactful decision and signal intelligence results directly to Enterprise Executives who have too much data to comb through and not enough time. Our AI agents are always on and always analyzing. Think SAP meets Palantir, Partnered next to Slack and Glean for the workforce as Snowfire powers the boardroom and executives at the most critical business decision layer - this is our vision for the future. Oh and we ignite your data, offering a 14-day free trial at www.snowfire.ai for companies to quickly get started in less than 24 hours after setting up their Snowfire account.

Role Description

This role focuses on driving user acquisition and business growth through data-driven digital marketing strategies. The Growth Marketing Specialist will lead our online advertising efforts, developing targeted campaigns for different customer segments with customized messaging. They will continuously analyze performance data to optimize campaigns and leverage AI tools to increase efficiency and scale marketing output. This individual contributor position requires both strategic thinking and hands-on execution, balancing creative messaging development with rigorous testing and analysis to identify the most effective ways to reach and convert our target audiences.

Job Responsibilities

• Design, build, and deploy digital advertising campaigns across multiple platforms (Google, Meta, LinkedIn, etc.) targeting diverse customer segments
• Create tailored messaging strategies for different customer personas based on market research and behavioral data
• Implement rigorous A/B testing frameworks to measure ad performance and optimize for conversion
• Analyze campaign metrics and customer data to identify high-performing channels and messaging
• Leverage AI tools to scale content production, audience targeting, and campaign optimization
• Monitor campaign budgets and calculate ROI across different channels and segments
• Collaborate with design, product, and sales teams to ensure alignment of messaging and goals
• Stay current with digital advertising trends, platform changes, and new AI marketing technologies

Required Skills

• 3+ years experience in digital marketing with focus on paid advertising campaigns
• Demonstrated success with customer segmentation and targeted messaging strategies
• Strong data analysis capabilities and experience with marketing analytics tools
• Proficiency with major ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
• Experience using AI tools for marketing content creation and optimization
• Knowledge of conversion rate optimization and funnel analysis
• Excellent written communication skills for crafting compelling ad copy
• Basic design sensibility for visual marketing assets
• Comfortable with rapid testing, learning, and iteration cycles

Key Outcomes

• Increase customer acquisition through optimized digital advertising campaigns
• Reduce customer acquisition costs by identifying and scaling high-performing channels
• Improve conversion rates through refined audience targeting and messaging
• Develop a systematic approach to testing different creative approaches and audience segments
• Build a library of proven messaging strategies for each customer segment
• Scale marketing output through effective implementation of AI tools
• Create detailed reporting on campaign performance and ROI across segments
• Establish best practices for digital advertising that can be implemented across the organization

Qualifications

• Market Research and Communication skills
• Go-to-Market Strategy and Product Management skills
• Sales support experience
• Strong analytical and problem-solving abilities
• Excellent presentation and interpersonal skills
• Social media product led growth
• Channel/Partner enablement experience a plus
• Experience in the tech industry is a plus
• Bachelor's degree in Business, Marketing, or related field