Digital Marketing Specialist

Job Summary

We are seeking a dynamic and results-oriented Digital Marketing Specialist to lead our online marketing efforts. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various platforms. A strong understanding of automation tools and processes, including Zapier, is essential for this role.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns on platforms like Facebook, Google Ads, and other relevant channels.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Track and analyze campaign performance metrics to measure ROI and optimize strategies.
• Build and maintain strong relationships with clients and internal stakeholders.
• Oversee email marketing campaigns, content marketing initiatives, and social media management.
• Implement automation workflows using Zapier to streamline marketing processes and increase efficiency.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience in digital marketing with a focus on paid advertising.
• Strong analytical skills and data-driven decision-making abilities.
• Expertise in using social media platforms for marketing purposes.
• Proficiency in using marketing automation tools and CRM systems.
• Experience with Zapier or similar automation platforms.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.

Preferred Qualifications

• Experience in e-commerce or online retail.
• Knowledge of SEO and content marketing.
• Experience with Google Analytics and other analytics tools.