Marketing Manager – Field & Digital Demand Generation

Location: US, Remote (East Coast Preferred)

Compensation: Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $95,000–$113,000 base, with an annual target bonus.

About The Role

Snappy is looking for an Integrated Marketing Manager to own both field/event marketing and digital demand generation. You’ll drive awareness, engagement, and pipeline by leading high-impact events, webinars, and digital campaigns in close partnership with Sales, Product Marketing, and Content teams.

This role is ideal for a data-driven marketer who thrives at the intersection of strategy and execution - someone who can balance the details of event logistics with the analytical rigor of forecasting, attribution, and performance optimization.

You Will

• Lead end-to-end field marketing programs: trade shows, conferences, and events - owning logistics, vendor management, ROI tracking, and promotion.
• Help Forecast and plan event calendars and digital activities to ensure alignment with pipeline and revenue goals.
• Manage and execute webinars, ensuring strong alignment with content, product, and sales teams.
• Assist and collaborate with a paid media agency to run multi-channel campaigns (Google Ads, LinkedIn, Meta, etc.), optimizing for CAC, ROAS, and pipeline impact.
• Support and collaborate with an SEO vendor to help drive organic growth and optimize web performance.
• Partner with web/ops teams on CRO testing and site improvements to maximize conversion rates.
• Support ABM and integrated campaigns, ensuring proper attribution tracking across systems (HubSpot, Salesforce, Tableau, etc.).
• Partner closely with Sales team members to ensure programs support pipeline and revenue goals.

You Have

• 5+ years in field marketing and digital demand generation, ideally in B2B SaaS or startup environments.
• Data-driven mindset with strong analytical skills to forecast, measure, and optimize campaign and event performance.
• Proven ability to forecast, budget, and execute events and campaigns.
• Strong understanding of marketing attribution models and ability to track pipeline/revenue impact.
• Experience working with and managing external vendors (paid media, SEO, etc.) for execution.
• Strong project management skills with sharp attention to detail.
• Hands-on experience with HubSpot, Salesforce, Google Analytics, Tableau, Posthog, Outreach and webinar platforms (ON24, Zoom, etc.).
• Excellent collaboration and communication skills across sales, marketing, and product teams.
• Ability to thrive in a fast-paced, high-growth environment managing multiple projects at once.

✨ Bonus Points For

• Experience with ABM strategies, CRO tools
• Creative eye
• Familiarity with attribution modeling or PLG strategies.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants