Brand Manager

About Snackstar.

Snackstar is India’s leading platform for discovering and building global food brands. For over 30 years, we’ve connected Indian consumers with the world’s most iconic chocolates, candies, beverages, and snacks—from Europe, America, Japan, Australia, and beyond. Today, we’re more than an importer; we’re the exclusive launch partner for global brands entering India, helping them scale across quick commerce, modern retail, and digital commerce. From Tony’s Chocolonely and Ferrero to Haribo, Vidal, Warheads, Jolly Rancher and hundreds of internationally loved products, Snackstar is redefining how premium global FMCG brands reach Indian consumers. If you’re excited about building brands from launch to market leadership, you’ll fit right in.

Why Join Snackstar.

Build some of the world’s most loved brands in India.

Work directly with global FMCG companies.

Lead high-impact launches from strategy to execution.

Fast-paced entrepreneurial culture with significant ownership.

Opportunity to shape India’s international snacking ecosystem.

The Opportunity | Role Overview Brand Manager – India As Brand Manager, you will own the growth strategy for Snackstar’s expanding portfolio of international FMCG brands.

This role goes far beyond traditional marketing. You will lead brand launches, product positioning, trade marketing, digital growth, influencer strategy, PR, quick commerce activation, retail visibility, and consumer demand generation—building brands that consumers actively search for, recommend, and repurchase. You’ll work closely with Sales, Commercial, Finance, Product, eCommerce platforms, retail partners, agencies, and global brand principals to build India’s next generation of international food brands.

Key Responsibilities.

Brand Strategy & Growth.

• Define long-term brand strategy for every brand within the Snackstar portfolio.

• Develop differentiated positioning, pricing, and launch strategies for the Indian market.

• Lead integrated 360° campaigns across digital, retail, PR, influencer marketing, and experiential channels. * Build strong emotional connections between consumers and our brands. Product Launch & Commercial Marketing.

• Lead end-to-end launch planning for international brands entering India.

• Build GTM strategies across Blinkit, Instamart, Zepto, Modern Trade, General Trade, and D2C.

• Drive category growth through merchandising, retail visibility, promotions, and shopper marketing.

• Partner with sales teams to maximise sell-out and platform performance. Performance & Digital Marketing.

• Lead paid media, SEO, marketplace growth, CRM, email marketing, and performance marketing.

• Improve product discoverability, search ranking, PDP optimisation, and conversion across eCommerce platforms.

• Own consumer acquisition, retention, and repeat purchase strategies. Influencer & Brand Communications.

• Build influencer partnerships that generate authentic consumer conversations.

• Lead PR initiatives, media relationships, creator collaborations, and brand storytelling.

• Ensure consistent brand communication across every consumer touchpoint. Business & Leadership.

• Own annual marketing budgets and ROI.

• Build scalable reporting frameworks with measurable KPIs.

• Translate consumer insights into actionable commercial opportunities.

• Lead and mentor a high-performing marketing team while managing agency partners.

What Will You Need to Succeed?

Qualifications & Experience:

8+ years of experience in FMCG, Food & Beverage, Consumer Brands, Retail, eCommerce, or D2C.

Proven experience launching and scaling consumer brands.

Strong understanding of quick commerce, modern retail, digital commerce, and omnichannel marketing.

Commercial mindset with experience managing marketing budgets and P&L.

Excellent leadership, stakeholder management, and cross-functional collaboration skills.

Strong analytical thinking with a balance of creativity and commercial execution.

Bonus Points if You Have:

 Experience working with international consumer brands.

 Hands-on experience with Blinkit, Instamart, Zepto, Amazon, or Flipkart.

 Previous agency experience in brand marketing or digital marketing.

 Experience managing influencer ecosystems and creator marketing.

 MBA or postgraduate qualification in Marketing or Business.