Salesforce Marketing Cloud

Role: Salesforce Marketing Cloud Developer

Location: Remote
Experience: Senior-level candidates preferred; strong hands-on experience required

Key Responsibilities

• Design, develop, configure, and manage marketing campaigns within Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Build and execute personalized, data-driven customer journeys to support enterprise marketing initiatives.
• Develop and maintain AMPscript, dynamic content, email templates, and personalization logic.
• Manage data extensions, audience segmentation, subscriber lists, and targeting strategies.
• Support integrations between Salesforce Marketing Cloud and enterprise applications using APIs, connectors, and automated workflows.
• Provide ongoing production support for campaign execution, troubleshooting, monitoring, and issue resolution.
• Collaborate closely with Marketing Operations (MarkOps) teams to support KTLO activities, enhancements, and business-driven initiatives.
• Analyze campaign operations, identify process improvements, and optimize workflows for scalability and efficiency.
• Ensure compliance with data governance policies, email deliverability standards, and Salesforce Marketing Cloud best practices.
• Participate in Agile ceremonies and contribute to sprint planning, development, and delivery activities.

Required Technical Skills

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC)
• Expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder
• Advanced proficiency in AMPscript and dynamic email personalization
• Strong SQL skills for segmentation, reporting, and audience management
• Experience with data extensions, subscriber management, and audience modeling
• Familiarity with APIs, integrations, and marketing automation workflows
• Solid understanding of email deliverability, compliance, and campaign optimization best practices

Functional Skills

• Experience supporting Marketing Operations (MarkOps) teams
• Strong troubleshooting and production support capabilities
• Good understanding of end-to-end campaign lifecycle management
• Experience working in Agile/Scrum-based delivery environments
• Excellent communication and collaboration skills across cross-functional teams