Smile is a national digital health company in Australia founded in 2006 comprising 5 divisions, including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Enterprise Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Enterprise Dental Cover to companies and their teams across Australia. Smile has been operating with a globally distributed team since 2017.

ROLE OBJECTIVES

As a B2B Marketing Manager at Smile, your primary goal is to help define Smile’s Enterprise Dental Cover and drive its growth. The role focuses on developing and executing strategic marketing plans to generate inbound interest, increase enterprise cover sales, and expand Smile’s health network. This requires a data-driven approach and leveraging artificial intelligence (AI) tools to optimise marketing efforts and achieve aggressive growth targets.

Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability.

AMAZING REASONS TO JOIN SMILE

100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
Established Company: Join a nearly 20-year-old successful & growing organisation.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team.
Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
High-Impact Role: Play a critical role in shaping the company’s brand identity and user experience across digital platforms.

KEY RESPONSIBILITIES

Inbound Marketing Strategy Development

Design and execute comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile’s offerings.
Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads.

Enterprise Dental Cover Expansion

Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Smile’s enterprise dental cover solutions.
Collaborate with the sales team to align messaging and drive enterprise-level growth.
Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps.

Lead Generation & Nurturing

Implement multi-channel lead generation strategies across platforms such as LinkedIn,, content marketing, events and webinars.
Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively.

Sales Enablement

Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects.

KEY PERFORMANCE INDICATORS (KPIs)

Enterprise Leads

The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

Enterprise Customers and Sales

The number of enterprise deals closed and the revenue generated from enterprise clients.

Conversion Rates

Measure the conversion rates at each buyer journey stage, from lead generation to closed sales.
Track landing page performance to identify high-converting assets and optimise underperforming ones.

Lead Nurturing Effectiveness

Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV).
Measure engagement metrics, such as email open rates and click-through rates.
Track the time taken for leads to move through the sales funnel.

REQUIREMENTS