Content Marketing Specialist

Content Marketing Specialst

Are you at the cutting-edge of content, marketing, social media and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends?

As SMG’s Content Marketing Specialist, you will support all content and marketing output with a focus on brand awareness, lead-gen and customer engagement. This will include everything from blog, report and webinar strategy to direct-mail marketing comms and social media support.

Why work at SMG?

SMG is a leading experience management (XM) provider, serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. And with our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide, enabling clients to collaborate with consumers quickly and effectively for insights, ideation, and advocacy.

We offer our talent -

• Work hard, have fun environment - We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
• Values driven culture where we connect, collaborate & co-create.
• Remote first company (fully remote)
• Unlimited PTO
• Tech provided
• Company sick pay

Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

What we need in this role:

A wordsmith, content powerhouse, and analytical thinker with a finger on the pulse of industry trends. A marketing all-rounder with a focus on content, you create cutting-edge video, sharp copy, and engaging webinars and podcasts. But you don’t stop there—you distribute, monitor, and optimize content using data. With a background in marketing or communications, you bring hands-on experience and a creative, disruptive mindset to this role.

• Exceptional copywriting skills.
• Expertise in video editing, graphic design, and short-form content creation.
• Proven experience in digital marketing, content marketing, and distribution.
• Understanding of social media advertising.
• University degree in Marketing, Communications, or a related field.
• Strong knowledge of social media trends, KPIs, and content strategies.
• Hands-on experience in content management.
• Ability to tailor messaging for different social media platforms.
• Strong analytical and multitasking abilities.

What you’ll need to succeed:

Webinars & Events

• Develop and lead a monthly webinar program to drive brand awareness and lead generation.
• Host dynamic, insightful webinars, collaborating with industry experts.
• Manage the full webinar lifecycle, from guest sourcing to post-event analysis.
• Exceed industry benchmarks for sign-ups, attendance, and conversions.

Podcast

• Build and execute a monthly podcast strategy to engage targeted buyer profiles.
• Own the full process, from guest sourcing to promotion, hosting, and performance analysis.

Content Creation

• Produce industry leading blogs, videos, reports, and case studies.
• Collaborate with the Social Media Manager to create engaging video content.
• Support thought leadership with PR content, infographics, and social media assets.
• Apply SEO best practices to optimize content performance.

Content Analysis

• Use data-driven insights to optimize content distribution and engagement.
• Conduct competitor analysis to refine content strategy.
• Grow newsletter sign-ups, web traffic, and social media interactions.

About SMG:

To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.