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Smartpin
Smartpin

Growth Marketing Lead (Founding Hire)

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Growth
Marketing strategies
Network
+28

Permanent role
8 days ago
Apply now

Smartpin Growth Marketing Lead (Founding Hire)

Smartpin is redefining asset visibility—no GPS, no costly gateways. Powered by a massive nationwide Bluetooth network and partnership with Life360/Tile and a SaaS-first platform, we deliver near-real-time location intelligence for everything from a 10 assets to a 10,000 asset fleet.

  • Live product: self-serve MVP in-market, PLG free trials and paid plans active
  • Next-gen roadmap: Bluetooth direct-to-satellite coverage via Hubble Network in 2026

We’ve built the tech; now we need a full-stack growth marketing operator to light up the funnel and turn freemium into revenue.

What You'll Own:

Full-Funnel Growth

  • Launch & optimize paid campaigns (LinkedIn, Meta, Google) targeting SMB ops, fleet managers, contractors
  • Build / iterate landing pages, pricing & trial flows for conversion (CRO, A/B tests)
  • Craft lifecycle email & in-app sequences to activate, upsell, and retain

Outbound & Prospecting

  • Leverage Apollo, Seamless.ai, etc. to fuel founder-led and automated outreach
  • Segment ICP verticals with tailored messaging

Analytics & Reporting

  • Stand up GA4, Mixpanel, or similar; define funnel KPIs, report weekly (traffic → trial → paid)
  • Attribute revenue to channels and experiments; double-down on winners

Content & Experiments

  • Produce “Why Smartpin” proof points, comparison pages, customer quotes
  • Spin up scrappy tests in new channels (Reddit, YouTube, influencers)
  • Support PR and founder-led LinkedIn moments with punchy, data-backed copy

You Might Be a Fit If You...

  • Bring 4–8 yrs in growth/performance/product marketing for PLG SaaS or IoT
  • Have taken a self-serve product from $1-$10 M ARR
  • Are hands-on with paid social/search, email automation, and funnel analytics
  • Write clear, compelling value props and CTAs
  • Collaborate smoothly with product, design, and engineering—no ego, all action
  • Thrive in early-stage ambiguity and own outcomes end-to-end

Bonus Points

  • Hybrid hardware + SaaS GTM chops
  • Field service / logistics / construction audience experience
  • Light design skills (Figma, Canva) for ads & LP mock-ups

What You'll Get

  • Real ownership: set the GTM strategy and execute without red tape
  • Marketing budget: deploy meaningful spend in H2 2025–2026
  • Direct line to founders: tight feedback loops, fast decisions
  • Differentiated tech: Bluetooth today, satellite tomorrow
  • Path to equity: convert to FTE inside 12 months

Ready to Build the Smartpin Growth Engine?

If you’re itching to take a live product with true network advantage from **zero to one—and beyond—**we’d love to meet you.

Apply on LinkedIn or email jobs@smartpin.com with:

  1. A quick note on your most successful self-serve growth win
  2. A link to a campaign, funnel, or experiment you’re proud of

About Smartpin

🔗Website
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