Web & Content Designer (Webflow, SEO & AI-Search Optimisation)

Designing Trust in AI: Web & Content Designer for Smart Healthcare & Senior Living Tech

Turn technology into experiences that inspire confidence — crafting websites, stories, and digital journeys that connect people with the future of smarter care.

Location: Johor Bahru / Hybrid / Remote (Malaysia)

Experience: Intermediate - Senior Level

Type: Full-Time

About the Role

This is a creative and strategic role focused on building SmartPeep’s B2B and B2C online presence for a global audience.

Based in Malaysia and Singapore, you’ll be the driving force behind how our brands are seen and experienced worldwide — turning AI-powered healthcare technology into stories that inspire trust and action.

You will work independently to design, build, and manage our websites and digital content using Webflow and other modern tools. While AI tools can assist in generating ideas, visuals, and content, you’re expected to apply strong judgement, creativity, and brand understanding — ensuring all content aligns with SmartPeep’s and AiCare’s brand direction, values, and communication goals.

Your mission is to revamp, design, and grow our websites and online content into powerful platforms that attract, educate, and engage hospitals, caregivers, and families across regions.

What You'll Do

• Build, revamp, and maintain SmartPeep’s B2B and B2C websites using Webflow (or similar CMS), ensuring clean, responsive, and modern design.
• Design and craft content — visuals, copy, and layouts — that connect with both professional and consumer audiences, highlighting SmartPeep’s AI-powered healthcare innovations.
• Optimise for SEO and AI chat search (Google SGE, ChatGPT, Gemini, etc.) to enhance visibility across both traditional and conversational search.
• Map user intent and online journeys, designing web experiences that educate, engage, and convert.
• Use AI tools to assist with content generation, creative ideation, and website performance improvements.
• Edit short videos or motion graphics for use on websites and digital campaigns.
• Track and present website analytics, visitor behaviour, and campaign results to the marketing team each month.
• Plan and execute SEO and SEM strategies to grow organic and paid traffic, measuring engagement and conversions.
• Conduct monthly competitive research and share insights and design recommendations with the marketing team.

What We're Looking For

We’re seeking a versatile web designer and content creator who thrives where creativity meets strategy and technology. You’re someone who enjoys designing, writing, and analysing — continuously refining how people experience our brand online. You understand the nuances of B2B storytelling and B2C engagement, and you can turn digital ideas into meaningful experiences with measurable impact.

Requirements:

• 2–5 years of experience in web design, digital marketing, or content management.
• Strong portfolio of live websites (preferably built with Webflow or similar CMS).
• Proficiency in Figma, Adobe XD, Illustrator, or Photoshop, with basic HTML and CSS understanding.
• Experience with SEO, SEM, and analytics tools such as Google Analytics, Search Console, and Tag Manager.
• Ability to design content and copy that align with user intent and drive conversion.
• Understanding of AI chat search optimisation (e.g., Google SGE, ChatGPT, Gemini) and conversational search trends.
• Skilled in basic video editing for website or marketing use.
• Excellent communication and presentation skills — able to share insights clearly with cross-functional teams.
• Independent, curious, and proactive in researching best practices and applying them to improve design and performance.

Nice to Have:

• Experience in healthcare, AI, or SaaS industries.
• Familiarity with CRO, A/B testing, or AI-assisted content marketing.
• Knowledge of accessibility (WCAG) and mobile-first design.

Why Join Us

• Shape the B2B and B2C digital presence of SmartPeep across global markets.
• Collaborate with a forward-thinking team combining AI innovation and human care.
• Enjoy creative freedom with access to AI and digital tools that empower your work.
• Build your career with purpose — from designer to creative or digital marketing lead as our brand grows regionally and internationally.

⚡A Note to Applicants

We’re looking for someone who’s genuinely passionate about designing meaningful digital experiences and shaping the online presence of a growing healthcare technology brand — not just looking for another project to complete.

If you’re proactive, curious, and eager to grow with a purpose-driven team, we’d love to hear from you. You’ll be building more than websites — you’ll be helping us connect AI innovation with real-world care.

If you prefer to “just click and see what happens,” this may not be the right fit.

Take a moment to review the role and ensure it aligns with your strengths and goals — we value your time and ours. 💙

How to Apply

If this sounds like your calling, apply via LinkedIn or send your resume and portfolio to contactus@smartpeep.ai

Subject: Web & Content Designer – [Your Name]